21st Century corporate citizenship : a practical guide to delivering value to society and your business / by Dave Stangis and Katherine Valvoda Smith.

Online resource; title from PDF title page (EBSCO, viewed March 27, 2017).

Includes bibliographical references and index.

Section 1. Laying the foundation and creating your basic tools. 1. Connecting corporate citizenship to business purpose -- 2. Creating advantage in your marketplace -- 3. Of the people, for the people, by the people -- 4. Connecting corporate citizenship to business strategy -- 5. How to set up and organize your corporate citizenship program -- Section 2. Getting results across your business. 6. The importance of your supply chain and procurement function -- 7. Creating a more sustainable operation -- 8. Defining and managing your corporate giving program -- Section 3: Pulling it all together. 9. If a sustainably harvested tree falls in the forest and there is no one there to hear it ... getting your message across -- 10. Building on your success.

Front Cover; 21st Century Corporate Citizenship: A Practical Guide to Delivering Value to Society and Your Business; Contents; Figures, Tables, Sidebars, and Notes from the Field; Foreword; Acknowledgments; Introduction; The Practical Guide; The Corporate Citizenship Challenge; Notes; Section 1 Laying the Foundation and Creating Your Basic Tools; 1 Connecting Corporate Citizenship to Business Purpose; What This Has to Do with You; Business Purpose, Vision, and Strategy; How Does Your Corporate Citizenship Program Support Your Company's Purpose and Strategy?; What Makes Your Company Unique?

How Do You Differentiate Your Corporate Citizenship Program?Mapping Your Business Process Flow; Create Your Map; Your Competition; What We've Covered; 10 Questions to Answer Before You Move On; Notes; 2 Creating Advantage in Your Marketplace; Creating Advantage with Your Products and Services; How Customers Relate to What You Produce or Provide; Building a Self-Assessment Strategy; What Doesn't Kill You Makes You Stronger: Working with Challenging Stakeholders; If You Can't Differentiate, Collaborate; Managing the Process; Creating Advantage by Working with Values-Screened Investors.

Pulling It All TogetherWhat We've Covered; 10 Questions to Answer Before You Move On; Notes; 3 Of the People, for the People, by the People; Stakeholders are the Reason Corporate Citizenship Programs Can't be a One-Size-Fits-All; How Your Audiences and Stakeholder Groups Affect Your Business Value Creation; Employees; Ages and Stages; Consumers; Investors; Suppliers; Government; Environment; How Your Corporate Citizenship Program Can Affect Your Stakeholders; Stakeholders Before Issues; Keep Scanning the Horizon; Your Most Important Stakeholder Group; What We've Covered.

10 Questions to Answer Before You Move OnNotes; 4 Connecting Corporate Citizenship to Business Strategy; What Is Strategy?; What Is a Corporate Business Strategy?; Economic Logic; Competitors; Customers; Supply Chain; Market Arena; Your Own Company's Strategy; How Do You Find Out About Your Company's Strategy?; Connecting Your Corporate Citizenship to Your Business Strategy; Which Assets Are Most Important?; Issue Focus; Competitive Advantage; Program Development; Damage Control; Mobilize Against a Threat; Presenting Your Work; Executive Summary; Situational Analysis; Objectives.

Strategic PlanBudgets; Don't Forget the "Because"; Make Sure You've Covered All Your Bases; What We've Covered; 10 Questions to Answer Before You Move On; Notes; 5 How to Set Up and Organize Your Corporate Citizenship Program; The Importance of Networks and Influence; The Right Strategy; The Right People; The Right Structure; The Right Processes; The Right Metrics and Incentives; Metrics and Measurement; The Only Constant is Change; Pulling It All Together; What We've Covered; 10 Questions to Answer Before You Move On; Notes; Section 2 Getting Results Across Your Business.

This book presents a step-by-step process aimed at helping you create the most successful business possible in the 21st century competitive landscape, empowering corporate citizenship professionals to accelerate their credibility within their company as an effective contributor who understands their company's strategy and who creates value.

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