Consumer behavior 2017-2018 / by Richard K. Miller and Kelli Washington.

Online resource; title from PDF title page (EBSCO, viewed September 27, 2016).

Includes bibliographical references (pages 546-558).

PART I. THE AMERICAN CONSUMER -- 1. Demographic Overview -- 2. Consumer Income & Wealth -- 3. Consumer Debt -- 4. Households & Housing -- 5. Communities -- 6. Urban & Rural Populations -- 7. Where People Want to Live -- 8. Population Migration -- 9. Personal Life -- 10. Personal Well-Being.

PART II. SPENDING -- 11. Consumer Spending -- 12. Retail Spending -- 13. Entertainment & Leisure Spending.

PART III. ACTIVITIES -- 14. Use of Time -- 15. Use of Media & the Internet. -- 16. Cultural Activities -- 17. Leisure Activities. -- 18. Sports & Recreation Activities -- 19. Away from Home -- 20. Work -- 21. Use of Technology -- 22. Use of Transportation.

PART IV. SHOPPING BEHAVIORS -- 23. In-Store Shopping -- 24. Online Shopping -- 25. Mobile Shopping -- 26. Peer-To-Peer Shopping -- 27. Omnichannel Shopping.

PART V. BEHAVIORAL ANALYSES -- 28. Brand Loyalty -- 29. Buying American-Made -- 30. Buying Local -- 31. Consumer Confidence -- 32. Customer Satisfaction -- 33. Ethically Conscious Consumerism -- 34. Gift Giving -- 35. Loyalty Program Participation -- 36. Payment Preferences -- 37. Pricing -- 38. Privacy Issues -- 39. Purchase Decision Making -- 40. Response to Advertising -- 41. Response to Customer Service -- 42. Response to Reviews -- 43. Response to Visuals -- 44. Shopping Research -- 45. Spending for Goods vs. Experiences -- 46. Theme Appeal.

PART VI. AFFLUENT CONSUMERS -- 47. Affluence Profile -- 48. Population Centers of U.S. Affluence -- 49. Affluent E-Commerce -- 50. Affluence Market Research.

PART VII. MIDDLE-CLASS CONSUMERS -- 51. Defining the Middle Class -- 52. Middle Class Falling Behind -- 53. Income & Wealth Inequality.

PART VIII. BRAND PREFERENCE SURVEYS -- 54. Brand Equity -- 55. Brand Index -- 56. Customer Experience -- 57. Customer Loyalty Engagement -- 58. Customer Satisfaction -- 59. Reputation Ranking.

PART IX. ETHNIC FOCUS -- 60. African-American Consumers -- 61. Arab-American Consumers -- 62. Asian-American Consumers -- 63. Hispanic- & Latino-American Consumers -- 64. Jewish-American Consumers -- 65. Muslim-American Consumers -- 66. Native-American Consumers.

PART X. GENDER FOCUS -- 67. Female Consumers -- 68. Male Consumers.

PART XI. GENERATIONAL FOCUS -- 69. Generational Comparisons -- 70. Senior Consumers -- 71. Baby Boomer Consumers -- 72. Generation X Consumers -- 73. Millennial Consumers -- 74. Generation Z Consumers.

PART XII. SEGMENTATION -- 75. College Students -- 76. Consumers with Disabilities -- 77. Families with Children -- 78. Family Caregivers -- 79. Immigrant Consumers -- 80. LGBT Consumers -- 81. Married Couples -- 82. Military Consumers -- 83. Pet Owners -- 84. Retirees -- 85. Single Consumers.

PART XIII. GEODEMOGRAPHICS -- 86. Megapolitan Regions -- 87. Metropolitan Statistical Areas -- 88. Metropolitan Economic Profiles -- 89. Micropolitan Statistical Areas -- 90. State Population Profiles -- 91. State Economic Profiles.

Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. Research Studies & Surveys -- References.

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