How to have great ideas : a guide to creative thinking and problem solving / John Ingledew.

"This is an essential guide for students and young professionals who are looking to embrace creative thinking in design, advertising, and communications. Numerous strategies are accompanied by practical projects, each showing how to unlock creative ideas in different ways. Packed with great examples of innovative thinking in graphic design, advertising, photography, illustration, architecture, product design, furniture design, industrial design, animation, digital design, car design engineering, art, and fashion"--Page 4 of cover

Includes index.

Print version record.

Introduction: What's the big idea?; Exercise your imagination; Be playful; Write your manifesto; Question, question, question; Keep it simple; Just get started; Value first ideas; Voice your wildest concept; Act like a kid; Take notice; Visualize it; Get help; Know who's the daddy; What would Terry do?; Ask 'What else can I do with this?'; Find your inner genius; Make 'em laugh; Reposition; Hoard; Find a link; Make leaping jumps; Fail towards success; Find an analogy; Change what appears to be fixed; Fix your frustrations; Look to nature; Change the room; Build your own space; Try osmosis.

Change the sceneryImprovise; Go to the factory; Trust your hunches; Potter, ponder and tinker; Try translating; Sleep on it; Take a break; Spend time daydreaming; Embrace absurdity; Take a chance; Fence yourself in; Try swapping systems; Try combining systems; Be a storyteller; Appreciate accidents; Talk your way in; Criss-cross borders; Take things literally; Be contrary; Make it personal; Understand your process; Just in time; Practise, practise, practise; Index; Credits and acknowledgements.

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