Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / Bruce I. Newman, Dejan Verčič, editors.

Includes bibliographical references and index.

"Communications of politics: Cross-cultural theory building in the Practice of Public Relations and Political Marketing has been co-published simultaneously as Journal of Political Marketing, Volume 1, Numbers 2/3 2002."

Vendor-supplied metadata.

Cover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in American History.

Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public AffairsCommunicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?; Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections; Structural Models of Voter Behavior in the 2000 Polish Presidential Election; Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election; Index.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide