Consumers, corporations and public health : a case-based approach to sustainable business / edited by John A. Quelch.
Material type:
TextPublisher: Oxford ; New York : Oxford University Press, 2016Edition: First editionDescription: 1 online resource : illustrationsContent type: - text
- computer
- online resource
- 9780190235130
- 0190235136
- 9780190235154
- 0190235152
- Commerce
- Public health -- Economic aspects
- Health promotion
- Professional corporations
- National health services
- Commerce
- Public Health -- economics
- Health Promotion -- methods
- Health Services
- Professional Corporations
- Health Promotion
- State Medicine
- Commerce
- Santé publique -- Aspect économique
- Promotion de la santé
- Sociétés civiles professionnelles
- Services de santé
- POLITICAL SCIENCE -- Public Policy -- Social Security
- POLITICAL SCIENCE -- Public Policy -- Social Services & Welfare
- Commerce
- Health promotion
- Professional corporations
- Public health -- Economic aspects
- 362.1 23
- RA427.8
- WA 100
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Print version record.
Includes bibliographical references and index.
Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez -- Carolinas healthcare system : consumer analytics / John A. Quelch and Margaret L. Rodriguez -- Philips healthcare : marketing the healthsuite digital platform / John A. Quelch and Margaret L. Rodriguez -- Cancer screening in Japan : market research and segmentation / John A. Quelch and Margaret L. Rodriguez -- Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch -- CVS health : promoting drug adherence / Leslie K. John, John A. Quelch, Robert Huckman -- The slingshot : improving water access / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop -- Vaxess Technologies, Inc / John A. Quelch, Margaret L. Rodriguez -- AccessHealth CT : marketing affordable healthcare / John A. Quelch and Michael Norris -- 23andMe : genetic testing for consumers (A) and (B) / John A. Quelch and Margaret L. Rodriguez -- Demarketing soda in New York City / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively -- Fresno's social impact bond for asthma / John A. Quelch and Margaret L. Rodriguez -- E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez -- Rana plaza : workplace safety in Bangladesh (A) and (B) / John A. Quelch and Margaret L. Rodriguez -- Note on mobile health care / John A. Quelch and Margaret L. Rodriguez.
'Consumers, Corporations, and Public Health' assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other.
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