Qualitative Research in Business : a Practical Overview.

By:

Walle, Alf H

Material type: Text

TextPublication details: Newcastle upon Tyne, United Kingdom : Cambridge Scholars Publishing, 2015.Description: 1 online resource (195)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

1443879398
9781443879392
1443866210
9781443866217

Subject(s):

Genre/Form:

Additional physical formats: Erscheint auch als:: A Practical OverviewDDC classification:

650 23

LOC classification:

HD30.4

Online resources:

Click here to access online

Contents:

TABLE OF CONTENTS -- ACKNOWLEDGEMENTS -- FOREWORD -- PART I -- CHAPTER ONE -- CHAPTER TWO -- PART II -- CHAPTER THREE -- CHAPTER FOUR -- CHAPTER FIVE -- PART III -- CHAPTER SIX -- CHAPTER SEVEN -- EPILOGUE -- INDEX.

Summary: Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and "how to" guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application o ...

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Print version record.

Includes bibliographical references at the end of each chapters and index.

Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and "how to" guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application o ...

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