Social Media for Creative Libraries.

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Title page; Contents; List of figures; Preface; 1 An introduction to social media; So what is 'social media'?; Complexity and simplicity; Cloud-based versus computer-based; Browser-based or installed software; Solitary or crowd-based; Communication; Where is data now?; Validating content; Control through the website, or dispersed; Web/internet/social search; Information tracked down, or brought to us; Getting it right or getting it quickly; Connection speeds and storage costs; Our roles; Web 1.0 was about limitations, social media is about freedom; Summary; 2 Authority checking; Introduction.

FacebookTwitter; LinkedIn; Google properties; Blogs; Other ways to check authority; Summary; URLs mentioned in this chapter; 3 Guiding tools; Introduction; Home or start pages; Pearltrees; Google customized search engines; Bookmarking packages; Blending bookmarks into a social media strategy; Summary; URLs mentioned in this chapter; 4 Current awareness and selective dissemination of information resources; Introduction; Let the networks take the strain!; Tablet-based applications; Web-based curation tools; News curation by e-mail; Summary; URLs mentioned in this chapter; 5 Presentation tools.

IntroductionAdditions to PowerPoint; Prezi; Interactive presentations; Timeline packages; Easy-to-create presentations; Animated presentations; Summary; URLs mentioned in this chapter; 6 Teaching and training; Introduction; Screencasting; Screencapture; Interactive training: Google+ Hangouts; Interactive training: other resources; MOOCs; Advantages and disadvantages of e-learning; Summary; URLs mentioned in this chapter; 7 Communication; Introduction; 'Just the facts'; Twitter; Facebook; LinkedIn; Google+ communities; Blogging; Chat rooms; Wikis; Sticky note software; Google Docs.

Distributing your contentSummary; URLs mentioned in this chapter; 8 Marketing and promotion -- the groundwork; Introduction; Blending your social media presences; Getting past the organization roadblock; Search engine optimization (SEO); Location; Consumer rather than creator; Monitoring tools; Summary; URLs mentioned in this chapter; 9 Marketing and promotion -- the practicalities; Introduction; Images; Photographic manipulation; Make images more exciting; Infographics; Podcasting; Video; Augmented reality; Summary; URLs mentioned in this chapter; 10 Creating a social media policy.

IntroductionWhy an organization needs a social media policy; Defining social media; Social media policies for specific tools; Personal versus professional; The chain of command; Dealing with criticism; Do's and don'ts; Legal issues; How often should a policy be reviewed?; Summary; URLs mentioned in this chapter; APPENDIX Social media disasters; United Breaks Guitars; Never seconds; Tweeting from the wrong handle; Employees being stupid; Turning a negative into a positive; Watch the news, don't just react to it; Don't pick a fight with the internet!; Summary; Index.

This book takes a practical look at the activities that librarians undertake to see how they can be better achieved - more quickly, more efficiently and with more impact - using social media tools.

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