Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization / Paul J. Russell.

"Due to the fierce competition among brands for a strong visual product placement and presentation to attract consumers, many companies are beginning to use merchandising services to help them stand out on a crowded retail store floor. This book is a comprehensive step-by-step guide to developing and launching a national in-store merchandising strategy. Merchandising and marketing expert Paul Russell covers how to select the right merchandising service organization, team training, merchandising standards, and planograms. He also provides real world insights on how visual merchandising works at a strategic level."-- Provided by publisher

"The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works"-- Provided by publisher

Print version record.

Includes bibliographical references and index.

Getting ready for battle -- Skill set of your management team -- Mastering the fundamentals of warfare -- Components of your strategy -- Preparing for combat -- Training your troops -- Planning your combat strategy -- Communicating and monitoring the strategic plan -- Planning and executing tactics and special projects.

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