Corporate diplomacy : building reputations and relationships with external stakeholders / Witold J. Henisz.

By:

Henisz, Witold J [author.]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781783530564
1783530561
9781783531400
1783531401
9781351287883
1351287885

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Corporate diplomacy.DDC classification:

658.18 658.4056

LOC classification:

HD2744 .H46 2014
HD49

Online resources:

Click here to access online

Contents:

Introduction -- Due diligence: mapping and analysis of your stakeholders -- Integration: from stakeholder maps to financial and operational performance -- Personal: stakeholder relationships are personal relationships -- Learning: humility in adapting to negative feedback in a necessarily imperfect strategy -- Openness: strategic communications to reinforce trust and reputation -- Mindset: externally facing long-term organizational culture -- Conclusion: 12 traps to avoid.

Summary: This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.

Print version record.

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