Sustainable luxury and social entrepreneurship : stories from the pioneers / edited by Miguel Angel Gardetti and María Eugenia Girón.

Contributor(s):

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781783530649
1783530642
9781783531493
1783531495

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Sustainable luxury and social entrepreneurship.DDC classification:

338.4/7 23

LOC classification:

HD60 .S87 2014eb

Online resources:

Click here to access online

Contents:

Machine generated contents note: 1. Elvis & Kresse, UK / Kresse Wesling -- 2. The IOU Project, Spain / Kavita Parmar -- 3. Ainy Savoirs des Peuples, France / Daniel Joutard -- 4. Pachacuti, UK / Carry Somers -- 5. We Are Knitters, Spain / Maria Jose Marin -- 6. Positive Luxury, UK / Diana Verde Nieto -- 7. Bottletop, UK / Cameron Saul -- 8. Big Blue Bike, USA / Shudhan Kohli -- 9. Estancia Peuma Hue, Argentina / Evelyn Hoter.

Summary: Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references.

Print version record.

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.

English.

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