Advertising and design : interdisciplinary perspectives on a cultural field / Beate Flath, Eva Klein (eds.).

Contributor(s):

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

3839423481
9783839423486

Subject(s): Genre/Form:

Electronic books.

Additional physical formats: Print version:: No title; Print version:: No title; Print version:: No titleDDC classification:

659.1 23

LOC classification:

HF5821 .A2846 2014eb

Other classification:

AP 17440

Online resources:

Click here to access online

Contents:

Cover Advertising and Design; Content; Your Ad Here Advertising & Design: Preface; Multisensory Advertising & Design; The Sound of Image. Aspects of Sound Design within the Digital Mediamorphosis; Semiotics of Advertising and the Discourse of Consumption; Multiple Mona Lisa. Art as a tool of advertising; Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities; Advertising. Creating People and Worlds; Wine Advertising and Biography. An Essay on Advertisement Analysis in Cultural Anthropology; Under the spell of the lottery -- warning included

Summary: The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

University lectures.

Includes bibliographical references.

Print version record.

The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.

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