The 3 simple rules of investing : why everything you've heard about investing is wrong--and what to do instead / Michael Edesess, Kwok L. Tsui, Carol Fabbri, and George Peacock.

Includes bibliographical references and index.

Print version record.

Cover; CONTENTS; PREFACE; INTRODUCTION: The Simplify Wall Street Portfolio; PART I: The 3 Simple Rules of Investing; RULE #1 Simplify Your Options; RULE #2 Look Only Forward; RULE #3 Tune Out Noise; PART II: Investing's 7 Deadly Temptations; DEADLY TEMPTATION #1 Beat the Market; DEADLY TEMPTATION #2 Trust It All to Our Expertise; DEADLY TEMPTATION #3 Precisely Calibrate Your Portfolio; DEADLY TEMPTATION #4 Sleep Well at Night with Your Risk Under Control; DEADLY TEMPTATION #5 Use the Strategies That Always Work; DEADLY TEMPTATION #6 Do What Wealthy and Sophisticated Investors Do.

DEADLY TEMPTATION #7 Use Modern Scientific Financial TheoryEPILOGUE: The Invisible Squeeze; Notes; Glossary; A; B; C; D; E; F; G; H; I; L; M; O; P; R; S; T; V; W; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; About the Authors.

Managing your money can be stressful. And confusing and complicated advice from the financial industry just makes it harder. But as the authors of this clear, practical, and enlightening book-part financial guide, part exposé-prove, there are just three simple rules you need to follow and only a few investment products that are necessary for an ideal portfolio. That's it. And the authors dispense with all that "expert" advice by deftly debunking what they call investing's Seven Deadly Temptations. By embracing commonsense solutions and rejecting investments that seem enticing but are needle.

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