The rise of the consumer in modern China / by Wang Ning.

Includes bibliographical references (pages 325-345).

Print version record.

A study of China's contemporary social change from the perspectives of consumption and consumerism. The book is the result of a seven-year research campaign conducted by leading Chinese academic Wang Ning. Detailed and comprehensive, it cites numerous policy documents and source material generated from interviews, alongside data, expert commentary and vital conclusions.

Cover; Contents; Chapter One Theoretical Viewpoint, Research Framework and Methodology; Examination of the Theoretical Viewpoint; A. Theory of Social Stratification; B. Theory of Capital Control; C. Theory of Romanticism; D. Theory of Cultural Globalization; Comparison of Theoretical Perspectives; Research Framework; Research Methodology; A. Government Document Analysis; B. Qualitative Analysis; C. The Analysis of the Second-Hand Data; Basic Concepts and Terminology; A. System and Consumption System; B. Culture, Consumption Culture, Consumer Culture, Consumerism.

C. Consumption, Consumer Goods, ConsumerD. Labor, Labor Enthusiasm, Labor Efficiency; E. Desire of Consumption and Labor Motivation; F. State; G. Legitimacy Resources; Chapter Two Institutional Arrangement of the Ascetic Society; Institutional Arrangements and Their Logic in Curbing Consumption; A. Institutional Arrangements to Curb Consumption; B. Institutional Arrangements and Logic of Private Consumption: The Example of the Centralized Purchase and Sale System; C. Institutional Arrangements of Collective Consumption and Their Logic; Institutional Arrangements of Labor Incentives.

A. Sacred IncentivesB. The Macro Incentive System; C. Micro-incentive System; Derivative system: The Institutional Arrangements of Revolutionary Ideology; A. Plan of Transformation of Human Nature; B. System of Revolutionary Ideology; C. Persuasive System; D. The System of Criticism and Self-criticism; E. The System of Political Oppression (Movement of Class Struggle); Chapter Three Asceticism in the Main Structure of Society; The Main Goal of Shaping National Objectives; A. Althusser on the reproduction of production conditions, the ideological state apparatus and the social structure.

B. Subject Model and Shaping the SubjectC. National Objectives and Social Structure; Holy Faith; A. Formation of Faith; B. The Sacred Party; C. Obedience and Submissiveness; The Concept of Frugality; A. Low Wages, Shortages of Consumer Goods and Monotonous Experience; B. Welfare and Experience of Egalitarianism; C. Concept of Frugality and Strategies; Dedication; A. Selfless Dedication; B. Not Asking for Remuneration; C. Not Seeking Fame; D. Serious Attitude and Being Responsible; Spiritual Crisis; A. The "Cultural Revolution" Experience; B. Spiritual Crisis.

Chapter Four Transformation Towards a Consumer SocietyInstitutional Arrangements of Consumption After Reform and Opening Up; A. The Institutional Arrangements of Compensation for Consumption; B. Institutional Arrangements to Encourage Consumption; C. Transformation of the Collective Consumption System: The Example of Housing Reform; Transformation of Labor Incentive System: From Sacred Motives to Secular Incentives; A. Material Incentives and Distribution According to Work System; B. System Incentives and Labor System.

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