Treehugging 2.0 : powerful niche media in the battle for a better future?. / Karin Dalhues.
Material type:
TextPublisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: ©2014Description: 1 online resource (74 pages) : illustrationsContent type: - text
- computer
- online resource
- 9783954896172
- 3954896176
- Internet marketing -- Social aspects
- Market surveys -- United States
- Social media -- Economic aspects
- Marketing sur Internet -- Aspect social
- Études de marché -- États-Unis
- Médias sociaux -- Aspect économique
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Market surveys
- Social media -- Economic aspects
- United States
- 658.872 23
- HF5415.1265 .D354 2014eb
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references.
Online resource; title from PDF cover (ebrary, viewed April 15, 2014).
The internet has become a powerful tool to mobilize audiences and spread information quickly. This book looks at environmental blogs in Germany and the UK, and compares their approaches to make their message heard. In particular, the study compares structural features of the blogs such as the length of entries or the number of comments that the blog posts earn but, it also looks at the bigger picture: how significant is the environmental blogosphere for the media landscape? Are these blogs able to motivate their readers to take action? This book attempts to explain the similarities and differe.
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