Women at work : tupperware, passion parties, and beyond / L. Susan Williams, Michelle Bemiller.

By:

Williams, L. Susan

Contributor(s):

Bemiller, Michelle

Material type: Text

TextPublication details: Boulder ; London : Lynne Rienner Publishers, 2011.Description: 1 online resource (xii, 273 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781588269553
1588269558

Subject(s): Genre/Form:

Electronic books.

Additional physical formats: Print version:: Women at work.DDC classification:

381/.14 22

LOC classification:

HF5438.25 .W2987 2011eb

Online resources:

Click here to access online

Contents:

The gendering of parties and markets -- Staging the study of parties and markets -- How the party plan economy mutes women's work -- How marketplaces of interaction modify the party plan economy -- When consumption, markets, and movements meet -- When the party reaches beyond products -- Taking back, talking back.

Summary: Do Tupperware parties and Mary Kay sales empower individual women, or do they exploit personal relationships for corporate gain? Looking through the overlapping lenses of gender, work, and culture, Susan Williams and Michelle Bemiller critically explore the world of party plan sales. The authors investigate this $30 billion a year enterprise through a wide range of case studies that unpack its personal and professional results for women. Closely examining the promises of multi-level marketing programs, their book challenges the way we see women¿s participation in the party plan economy.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Print version record.

Do Tupperware parties and Mary Kay sales empower individual women, or do they exploit personal relationships for corporate gain? Looking through the overlapping lenses of gender, work, and culture, Susan Williams and Michelle Bemiller critically explore the world of party plan sales. The authors investigate this $30 billion a year enterprise through a wide range of case studies that unpack its personal and professional results for women. Closely examining the promises of multi-level marketing programs, their book challenges the way we see women¿s participation in the party plan economy.

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