Creating desired futures : how design thinking innovates business / Michael Shamiyeh and DOM Research Laboratory (ed.).

Includes bibliographical references.

Foreword; Contributors; DESIGN NEW FUTURES; Design New Futures!; Design Matters for Management; Form Follows Sense. New Innovation and Design Strategies for Crisis-Ridden Times; How We Learned to Pluralize the Future: Foresight Scenarios as Design Thinking; WAYS OF BRINGING IT ABOUT; Anecdote by a Nike Product Manager; From Operation Research to Cybernetics and Finally to Design Thinkin; Ways of Bringing It About; Abductive Reasoning and the Conjecture of the New; The Problem with Tough Problems; Designing-Innovation at the Crossroads of Structure and Process.

Uncovering Design Attitude: Inside the Culture of DesignersDesign Thinking within Shell Innovation/Research; Business as Usual?; Reflecting on the Conceptualization and the Empirical Focus of Design Thinking; CASES ON DESIGN METHODOLOGY: SUSTAINABILITY; Designing Systems at Scale; Six Ideas at Work in Low Carbon Urban Projects; Food, Food Systems and Sustainability; Cradle-to-Cradle Design: Creating Healthy Emissions A Strategy for Eco-Effective Product and System Design; MANAGEMENT STRATEGIES BY DESIGN; Frameworks, Artefacts, Designers-Three Vectors of Design.

In Defense of Strategy as DesignThe Practice of Breakthrough Strategies by Design; Strategy Design: Design Practices for Entrepreneurial Strategizing; Designing Business Architecture corporate innovation and design; CORPORATE INNOVATION AND DESING; Planning Innovations: A Question of Design?; Meeting Innovation Requirements in Large Companies; From Dogma to Style. On Wittgenstein and Redesign; Beyond the Nostalgia of Political Spatial Practice.

Today's society is making great leaps in its effort to obtain ever more and ever more specific know-how in various specialties, with the consequence that the structures of today's companies are become increasingly complex. This in turn leads to problems at the points of interface, which calls for a comprehensive approach to solutions. Creating Desired Futures defines design a creative, analytical method to develop and explore alternative solutions to complex problems, and it shows that design is particularly well suited to the business world's current need for innovative strategies. In twenty-f.

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