How America markets its wars : a case study / Penny L. Lauck-Dunlop ; with a foreword by Bradley Moody.

By:

Lauck-Dunlop, Penny L

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780773418370
0773418377

Subject(s): Genre/Form:

Additional physical formats: Print version:: How America markets its wars.DDC classification:

303.6/60973 23

LOC classification:

E744

Online resources:

Click here to access online

Contents:

HOW AMERICA MARKETS ITS WARS: A Case Study; Copyright Page; Table of Contents; Foreword; Acknowledgements; Abstract; Chapter 1 -- Introduction; Chapter 2 -- Marketing Models; Chapter 3 -- Methodology and Data; Chapter 4 -- Persian Gulf War-Desert Storm; Chapter 5 -- Operation Iraqi Freedom (OIF); Chapter 6 -- Additional Case Studies; Chapter 7 -- Conclusion; Bibliography; Index

Summary: Democratic governments who need public opinion on their side to make decisions use different strategies to win popular support for their wars. This book chronicles that process in specific how popular support for the Iraq Wars were won by the two Bush Presidents, and how the leaders can often twist the truth. There is a tacit assumption that the public wants to trust the President, and that there are things the leaders know that the general public is not privy to. In certain cases, like wars of retaliation, little marketing is necessary. The use of polling data can also aide the government in.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Print version record.

Democratic governments who need public opinion on their side to make decisions use different strategies to win popular support for their wars. This book chronicles that process in specific how popular support for the Iraq Wars were won by the two Bush Presidents, and how the leaders can often twist the truth. There is a tacit assumption that the public wants to trust the President, and that there are things the leaders know that the general public is not privy to. In certain cases, like wars of retaliation, little marketing is necessary. The use of polling data can also aide the government in.

English.

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