Chinese multinationals / editor, Jean-Paul Larçon ; foreword by Liu Chuanzhi.

Contributor(s):

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9789812835017
9812835016

Subject(s): Genre/Form:

Additional physical formats: Print version:: Chinese multinationals.DDC classification:

338.88 22

LOC classification:

HD2910 .C455 2009eb

Other classification:

83.83

Online resources:

Click here to access online

Contents:

Foreword / Liu Chuanzhi -- Preface / Zhao Chunjun -- Corporate strategies of Chinese multinationals / Jin Zhanming -- China's go global policy / Li Zhaoxi -- China's outward foreign direct investment / Li Zhaoxi -- Internationalization process of Chinese multinationals / Kang Rongping -- -- International marketing strategies of Chinese multinationals : the experience of Bird, Haier, and TCL / Hu Zuohao and Wang Gao -- Technology based competition and Chinese multinationals / Jean-Paul Larcon, Genevieve Barre -- Innovation & knowledge transfer in Chinese multinationals / Li Donghong -- Corporate culture and organization of Chinese multinationals / Wang Yihua -- Chinese multinationals and global value chains : Lenovo, a new global leader in the PC industry / Francois Duhamel -- Alliances, joint ventures and Chinese multinationals / Pierre Dussauge -- Conclusion: China's unique advantage.

Subject: "This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Provided by publisher.

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"EFMD."

Includes bibliographical references (pages 257-258) and index.

"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Provided by publisher.

Print version record.

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