Language in its cultural embedding : explorations in the relativity of signs and sign systems / by Harald Haarmann.

Includes bibliographical references (pages 265-270)-and indexes.

Preface -- Chapter 1. Reality, models of reality and sign systems: Interaction in a culture-related context -- Chapter 2. The microstructure of the linguistic sign and its relation to cultural settings: A componential analysis of the process of signification -- 1. The structure of the linguistic sign in onomatopoetic expressions (including interjections) -- 2. Variations of the linguistic sign involving concrete concepts -- 3. Variations of the linguistic sign involving abstract concepts -- 4. Variations of the linguistic sign involving names

Chapter 3. Language as a sigmatic fixative of reality: Parameters of semiotic relativity1. The semiotic nomenclature of demonstrative relations (including directional relations) -- 1.1 The marking of horizontal distance in systems of demonstrative relations -- 1.2. The marking of vertical distance in systems of demonstrative relations -- 1.3. The marking of space relations in demonstrative systems -- 1.4. The marking of motion in systems of demonstrative relations -- 1.5. The marking of the range of vision in systems of demonstrative relations

1.6. The marking of time relations in demonstrative systems1.7. The marking of indefiniteness in systems of demonstrative relations -- 1.8. The marking of determinative relations in demonstrative systems -- 1.9. The marking of politeness in systems of demonstrative relations -- 1.10. The marking of emphatic connotations in systems of demonstrative relations -- 2. The semiotic nomenclature in relations of politeness and deference -- 2.1. The marking of politeness in the system of personal pronouns -- 2.2. The marking of politeness in the system of possessive pronouns

2.3. The marking of politeness in the system of demonstrative pronouns2.4. The marking of politeness in the verbal system -- 2.5. The marking of politeness in the nominal system -- 2.6. The marking of politeness in lexical structures -- 3. The semitotic nomenclature in emotional and rational relations as a facet of mentality -- Chater 4. Language as a semiotic seismograph of acculturation: The problem of variability in sign systems -- 1. Borrowings in the lexical field of parts of the body -- 2. Borrowings in the system of numerals

3. Borrowings in the lexical field of color terminology4. Borrowed expressions for natural phenomena as well as living things -- 5. Borrowed expressions for basic activities and qualities -- 6. Borrowings in the pronominal system -- Chapter 5. The world of signs and applied semiotics: An interpretative approach to ancient and modern cultures -- 1. The fixation and mnemotechnical recording of information on the basis of pictures, and without the participation of language

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