International and development communication : a 21st-century perspective / Bella Mody, editor.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9781452263021
- 1452263027
- 9781452229737
- 1452229732
- 302.2 21
- P96.I5 I4847 2003eb
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and indexes.
Highlighting the question of who has power and how they wield it, Mody (Michigan State U.) presents 15 papers that together are intended as a broad introduction to the twin fields of international and development communications research.
PART I: INTERNATIONAL COMMUNICATION; Introduction to International Communication -- Bella Mody; Ch. 1 Theory and Research in International Communication: An Historical and Institutional Account -- Stephen McDowell; Ch. 2 Media Corporations in the Age of Globalization -- Edward A. Comor; Ch. 3 Global Communication Orders -- Oliver Boyd-Barrett; Ch. 4 Mediated War, Peace, and Global Civil Society -- Thomas L. Jacobson and Won Yang Jang; Ch. 5 Transnational Advertising -- K. Viswanath and Liren Zeng; Ch. 6 The Global-Local Dialectic and Polysemic Effects -- Bella Mody and Anselm Lee; Ch. 7 A Pandemonic Age: The Future of Internationall Communications Theory and Research -- Sandra Braman; PART II: DEVELOPMENT COMMUNICATION; Introduction to Development Communication -- Bella Mody; Ch. 8 Theories of Development Communication -- Srinivas R. Melkote; Ch. 9 State, Development, and Communication -- Silvio Waisbord; Ch. 10 Development Communication Campaigns -- Leslie Snyder; Ch. 11 Communication Technology and Development: Instrumental, Institutional, Participatory, and Strategic Approaches -- J.P. Singh; Ch. 12 Participatory Approaches to Communication for Development -- Robert Huesca; Ch. 13 Development Communication as Marketing, Collective Resistence, and Spiritual Awakening: A Feminist Critique -- Leslie Steeves; Ch 14 International Development Communication: Proposing a Research Agenda for a New Era -- Karin Wilkins.
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