Managing external relations in schools and colleges / edited by Jacky Lumby and Nick Foskett.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9781446265208
- 144626520X
- 9781446219508
- 144621950X
- 1283881624
- 9781283881623
- Community and school -- Great Britain
- Community and college -- Great Britain
- Schools -- Public relations -- Great Britain
- Universities and colleges -- Public relations -- Great Britain
- Relations école-collectivité -- Grande-Bretagne
- Relations université-collectivité -- Grande-Bretagne
- Écoles -- Relations publiques -- Grande-Bretagne
- Universités -- Relations publiques -- Grande-Bretagne
- EDUCATION -- Teaching Methods & Materials -- General
- Community and college
- Community and school
- Schools -- Public relations
- Universities and colleges -- Public relations
- Great Britain
- Public relations
- Onderwijs
- 371.19 21
- LB2847 .M365 1999eb
- 81.45
- digitized 2010 HathiTrust Digital Library committed to preserve
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
Based upon empirical research evidence, the contributors to this resource show how good management of external relations in schools and colleges, can produce productive and supportive relationships with the rest of the community.
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Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
http://purl.oclc.org/DLF/benchrepro0212
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
Cover; Contents; Series Editor's Foreword; Preface; Notes on Contributors; Glossary of Terms; Section I -- Setting the Context; Chapter 1 -- The Vanishing Boundaries: The Importance of Effective External Relations; Chapter 2 -- Accountability in Education Systems: Centralising and Decentralising Pressures; Chapter 3 -- Strategy, External Relations and Marketing; Chapter 4 -- Partnerships, Alliances and Competition: Defining the Field; Section II -- Relating to Stakeholders; Chapter 5 -- Schools and the State; Chapter 6 -- The State and Colleges
Chapter 7 -- Working with Governors: A Bridge to the Community?Chapter 8 -- Managing Relationships between Schools and Parents; Chapter 9 -- Colleges and Customers; Chapter 10 -- Collaboration between Schools; Chapter 11 -- Working with Employers and Business; Section III -- A Strategic Approach to External Relations; Chapter 12 -- Finding Your Place: Sensing the External Environment; Chapter 13 -- Achieving Responsiveness; Chapter 14 -- Communicating the Organisation; Index
English.
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