Marketing fashion / Harriet Posner.

By:

Posner, Harriet

Material type: Text

TextSeries: Portfolio (Laurence King Publishing)Publication details: London : Laurence King Pub., 2011.Description: 1 online resource (224 pages) : illustrations (chiefly color)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781780670836
1780670834

Subject(s):

Genre/Form:

DDC classification:

391/.00688 22

LOC classification:

HD9940.A2 P67 2011eb

Online resources:

Click here to access online

Contents:

Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing.

Summary: 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes index.

Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing.

'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.

Includes bibliographical references and index.

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