How to market books the essential guide to maximizing profit and exploiting all channels to market
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781138597259
- 070.52 23 BA-H
- Z285.6 .B38 2019
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Item type | Home library | Collection | Shelving location | Call number | Materials specified | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | General Books | Main Library | 070.52 BA-H (Browse shelf(Opens below)) | Available | 142185 |
Includes bibliographical references and index.
Marketing and marketing in publishing -- What's for sale? -- Market research and other sources of marketing information -- The role of marketing within the business of publishing -- Reaching the market: how best to approach your customers -- How to write a marketing plan -- Selling -- Direct marketing -- Digital marketing -- Publicity and PR -- Working with authors and other vital partnerships -- Organising events, presentations and other opportunities to share content -- Techniques for writing effective copy -- The layout and design of marketing materials -- Approaching specific interest markets.
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