Holistic approaches to brand culture and communication across industries

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Material type: Text

TextPublication details: USA IGI Global 2018Description: xxii, 281p. 27 cmISBN:

9781522531500

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DDC classification:

658.827 23 DA-H

LOC classification:

HF5415.1255 .H645 2018

Summary: "This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide solutions to execute best practices that may be considered by organizations while taking decisions"--

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.827 DA-H (Browse shelf(Opens below))		Available		140651
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.827 DA-H (Browse shelf(Opens below))		Available		137844

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Previous	658.827 CI-B Brands and branding	658.827 CL-B Brands and branding	658.827 CO-B Brand names and product dynasties- lessons in retrospect	658.827 DA-H Holistic approaches to brand culture and communication across industries	658.827 DA-H Holistic approaches to brand culture and communication across industries	658.827 ED-C Creating passion brands getting to the heart of branding	658.827 EL-S Strategic brand management	Next

Includes bibliographical references (pages 253-274) and index.

"This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide solutions to execute best practices that may be considered by organizations while taking decisions"--

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