Normal view
MARC view
- Branding (Marketing)
Entry Topical Term
001 - CONTROL NUMBER
- control field: 31163
003 - CONTROL NUMBER IDENTIFIER
- control field: JGU
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20160330104726.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 160330|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: JGU
- Transcribing agency: JGU
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name as entry element: Branding (Marketing)
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (JGU)214847: Aaker, David A 31161, Aaker on branding , 2015