Strategic brand management (Record no. 31712)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01099cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14712820 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220805113220.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Paper bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070126s2008 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007003552 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131756898 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm80461138 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)80461138 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BAKER |
| -- | BTCTA |
| -- | YDXCP |
| -- | NLGGC |
| -- | OCLCG |
| -- | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.27 |
| Edition number | 22 |
| Item number | KE-S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 737 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M G |
| 9 (RLIN) | 8900 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 9 (RLIN) | 8901 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | building, measuring, and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,692p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 8902 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Koha issues (borrowed), all copies | 25 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 02/09/2013 | International Book Centre(1351) | 513.75 | 15 | 658.827 KE-S | 128494 | 13/03/2019 | 11/03/2019 | 685.00 | 02/09/2013 | |||||
| Dewey Decimal Classification | Restricted Access | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 02/09/2013 | International Book Centre(1351) | 513.75 | 4 | 658.827 KE-S | 128493 | 25/02/2019 | 19/02/2019 | 685.00 | 02/09/2013 | |||||
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 02/09/2013 | International Book Centre(1351) | 513.75 | 8 | 658.827 KE-S | 128495 | 01/08/2020 | 13/03/2020 | 685.00 | 02/09/2013 |