MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03128naaaa2200517uu 4500 |
| 001 - CONTROL NUMBER |
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| control field |
https://directory.doabooks.org/handle/20.500.12854/37862 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220714170500.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
b13655 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783631751022 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.3726/b13655 |
| Terms of availability |
doi |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
German |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
dc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV5 |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV9 |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSM |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KNG |
| Source |
bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Frömbling, Simone |
| Relator code |
auth |
| 9 (RLIN) |
1583925 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Zielgruppenmarketing im Fremdenverkehr von Regionen : Ein Beitrag zur Marktsegmentierung auf der Grundlage von Werten, Motiven und Einstellungen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Bern |
| Name of publisher, distributor, etc |
Peter Lang International Academic Publishing Group |
| Date of publication, distribution, etc |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 electronic resource (345 p.) |
| 506 0# - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Open Access |
| Source of term |
star |
| Standardized terminology for access restriction |
Unrestricted online access |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Seit geraumer Zeit gewinnt die Frage nach einem zielgruppenspezifischen Marketing von Fremdenverkehrsregionen an Bedeutung. Die vorliegende Arbeit hat sich daher zum Ziel gesetzt, auf der Grundlage einer Stichprobe von 936 befragten Bundesbürgern zu untersuchen, unter Berücksichtigung welcher Markterfassungsansätze und Segmentierungskriterien eine sinnvolle Zielgruppenabgrenzung im Fremdenverkehr von Regionen vorgenommen werden kann. Hierzu wird der Einfluß sozio- und psychographischer Merkmale (Werte, Motive, Einstellungen) auf die Besuchsabsicht und -dauer analysiert. Die Ergebnisse bilden die Grundlage für eine psychographische Marktsegmentierung. Für die identifizierten Segmente werden aus Sicht einer regionalen Fremdenverkehrsorganisation theoriegeleitet Ansatzpunkte für eine zielgruppenspezifische Marktbearbeitung aufgezeigt. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
Creative Commons |
| -- |
https://creativecommons.org/licenses/by/4.0/legalcode |
| -- |
cc |
| -- |
https://creativecommons.org/licenses/by/4.0/legalcode |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
German |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Production & quality control management |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
1245824 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales & marketing management |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
954470 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Distribution & warehousing management |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
1049111 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market research |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
898672 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Transport industries |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
928920 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Beitrag |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Einstellungen |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Fremdenverkehr |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Frömbling |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Grundlage |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marktsegmentierung |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Motiven |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Regionen |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Werten |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Zielgruppenmarketing |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://library.oapen.org/bitstream/20.500.12657/27034/1/1002995.pdf">https://library.oapen.org/bitstream/20.500.12657/27034/1/1002995.pdf</a> |
| -- |
0 |
| Public note |
DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://library.oapen.org/bitstream/20.500.12657/27034/1/1002995.pdf">https://library.oapen.org/bitstream/20.500.12657/27034/1/1002995.pdf</a> |
| -- |
0 |
| Public note |
DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://library.oapen.org/bitstream/20.500.12657/27034/1/1002995.pdf">https://library.oapen.org/bitstream/20.500.12657/27034/1/1002995.pdf</a> |
| -- |
0 |
| Public note |
DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://library.oapen.org/bitstream/20.500.12657/27034/1/1002995.pdf">https://library.oapen.org/bitstream/20.500.12657/27034/1/1002995.pdf</a> |
| -- |
0 |
| Public note |
DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://directory.doabooks.org/handle/20.500.12854/37862">https://directory.doabooks.org/handle/20.500.12854/37862</a> |
| -- |
0 |
| Public note |
DOAB: description of the publication |
