MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02357naaaa2200385uu 4500 |
| 001 - CONTROL NUMBER |
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| control field |
https://directory.doabooks.org/handle/20.500.12854/29752 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220714152944.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
b13612 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.3726/b13612 |
| Terms of availability |
doi |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
German |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
dc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
JH |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSM |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
RG |
| Source |
bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ebert, Christian |
| Relator code |
auth |
| 9 (RLIN) |
1561733 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Identitaetsorientiertes Stadtmarketing : Ein Beitrag zur Koordination und Steuerung des Stadtmarketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Bern |
| Name of publisher, distributor, etc |
Peter Lang International Academic Publishing Group |
| Date of publication, distribution, etc |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 electronic resource (297 p.) |
| 506 0# - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Open Access |
| Source of term |
star |
| Standardized terminology for access restriction |
Unrestricted online access |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Im Vergleich zum unternehmerischen Marketing sieht sich das Stadtmarketing auf der Subjekt- und Objektebene einer besonderen Komplexität ausgesetzt. Hieraus resultieren mit der internen Koordination der heterogenen Akteure und der externen Steuerung der vielfältigen Angebotskomponenten zwei zentrale Herausforderungen an die Stadtmarketing-Führung. Geleitet von der Hypothese, dass das interdisziplinär diskutierte Identitätskonstrukt einen Beitrag zur Lösung dieses Problems leistet, entwickelt der Autor mit dem identitätsorientierten Stadtmarketing ein Referenzkonzept für die Stadtmarketing-Führung. Das theoriegestützte Konzept erfährt eine empirische Fundierung auf der Basis einer bundesweiten Befragung zum Selbst- und Fremdbild der Städte Bielefeld, Dortmund und Münster. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
Creative Commons |
| -- |
https://creativecommons.org/licenses/by/4.0 |
| -- |
cc |
| -- |
https://creativecommons.org/licenses/by/4.0 |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
German |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sociology & anthropology |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
851605 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales & marketing management |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
954470 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market research |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
898672 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Geography |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
71918 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Management: leadership and motivation |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Sales and marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Market research |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Geography |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Society and culture: general |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://library.oapen.org/bitstream/20.500.12657/42206/1/9783631750568.pdf">https://library.oapen.org/bitstream/20.500.12657/42206/1/9783631750568.pdf</a> |
| -- |
0 |
| Public note |
DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://directory.doabooks.org/handle/20.500.12854/29752">https://directory.doabooks.org/handle/20.500.12854/29752</a> |
| -- |
0 |
| Public note |
DOAB: description of the publication |
