Emotions, advertising and consumer choice / (Record no. 2950418)

MARC details
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control field ocn769012780
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control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220713084258.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111221s2007 dk a ob 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007476034
040 ## - CATALOGING SOURCE
Original cataloging agency OUN
Language of cataloging eng
Description conventions pn
Transcribing agency OUN
Modifying agency E7B
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788763099882
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8763099888
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9788763001984
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 8763001985
Qualifying information (pbk.)
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000053272541
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 484706225
029 1# - (OCLC)
OCLC library identifier HEBIS
System control number 286058545
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 14169229
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)769012780
Canceled/invalid control number (OCoLC)894508055
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050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .H37 2007eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 082000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 041000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 042000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 085000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Source of number bcl
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hansen, Flemming.
245 10 - TITLE STATEMENT
Title Emotions, advertising and consumer choice /
Statement of responsibility, etc Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [Denmark] :
Name of publisher, distributor, etc Copenhagen Business School Press,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (.) :
Other physical details illustrations
336 ## -
-- text
-- txt
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337 ## -
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338 ## -
-- online resource
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504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 431-462).
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Ch. I. The origin of consumer choice theory -- Ch. II. Consumer behaviour and cognitions -- Ch. III. Affective information processing -- Ch. IV. Neuroeconomics : emotions in contemporary neuropsychological theory and in consumer choice -- Ch. V. Measuring emotional response tendencies -- Ch. VI. Further evidence on mental brand equity -- Ch. VII. The role of advertising -- Ch. VIII. Econometric modeling and short term effects of advertising -- Ch. IX. Medium and long term effects of advertising -- Ch. X. Measuring advertising's effects -- Ch. XI. The dynamics of NERS scores : tracking and testing -- Ch. XII. From emotions to feelings -- and back -- Ch. XIII. Concluding remarks.
520 3# - SUMMARY, ETC.
Summary, etc "Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.
588 0# -
-- Print version record.
546 ## - LANGUAGE NOTE
Language note English.
590 ## - LOCAL NOTE (RLIN)
Local note eBooks on EBSCOhost
Provenance (VM) [OBSOLETE] EBSCO eBook Subscription Academic Collection - Worldwide
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Psychological aspects.
9 (RLIN) 110772
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consommateurs
General subdivision Comportement.
9 (RLIN) 871853
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicité
General subdivision Aspect psychologique.
9 (RLIN) 878627
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Industrial Management.
Source of heading or term bisacsh
9 (RLIN) 91996
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Management.
Source of heading or term bisacsh
9 (RLIN) 91997
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Management Science.
Source of heading or term bisacsh
9 (RLIN) 91998
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Organizational Behavior.
Source of heading or term bisacsh
9 (RLIN) 91999
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Psychological aspects.
Source of heading or term fast
-- (OCoLC)fst00797734
9 (RLIN) 110772
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
Source of heading or term fast
-- (OCoLC)fst00876238
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic book.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term gtlm
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Christensen, Sverre Riis.
9 (RLIN) 716679
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Hansen, Flemming.
Title Emotions, advertising and consumer choice.
Edition 1st ed.
Place, publisher, and date of publication [Denmark] : Copenhagen Business School Press, 2007
International Standard Book Number 9788763001984
Record control number (DLC) 2007476034
-- (OCoLC)145733908
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=526889">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=526889</a>
938 ## -
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Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
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