MARC details
| 000 -LEADER |
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| fixed length control field |
07323cam a2200601 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn670586626 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220713051303.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101019s2009 enka o 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
N$T |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
N$T |
| Modifying agency |
IDEBK |
| -- |
OCLCQ |
| -- |
OCLCF |
| -- |
NLGGC |
| -- |
TEFOD |
| -- |
OCLCQ |
| -- |
VTS |
| -- |
STF |
| -- |
M8D |
| -- |
CNCEN |
| -- |
OCLCQ |
| -- |
OCLCO |
| 019 ## - |
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| -- |
666994182 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781847198235 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1847198236 |
| Qualifying information |
(electronic bk.) |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBBG |
| System control number |
BV043148889 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
421689331 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
GBVCP |
| System control number |
803412177 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)670586626 |
| Canceled/invalid control number |
(OCoLC)666994182 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
EC506537-64AD-424C-B468-8C4684FFCF28 |
| Source of stock number/acquisition |
OverDrive, Inc. |
| Note |
http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TK5105.8.D78 |
| Item number |
F56 2009eb |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
COM |
| Subject category code subdivision |
060160 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
006.7/6 |
| Edition number |
22 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Finklea, Ben. |
| 9 (RLIN) |
311565 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Drupal 6 search engine optimization / |
| Statement of responsibility, etc |
Ben Finklea. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Drupal six search engine optimization |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Olton, Birmingham, UK : |
| Name of publisher, distributor, etc |
Packt, |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (vi, 261 pages) : |
| Other physical details |
illustrations |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
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| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
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| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
From technologies to solutions |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- Chapter 1. The tools you'll need: Drupal 6 ; Modules ; Drupal SEO checklist module ; Google account ; Analytics ; Google Webmaster tools ; Understanding search engine crawlers ; Paid tools ; Other great tools ; Summary -- Chapter 2. Keyword research: What a keyword is ; Why keyword research is important ; What your keyword goal is ; Keyword research tools ; How to pick the best keywords ; Summary -- Chapter 3. On-page optimization: Page titles ; Make Drupal URLs clean and search engine optimized ; Redirects ; Summary -- Chapter 4. More on-page optimization: Headings ; Drupal menus and navigation ; Optimize images, video, and other media ; Meta tags ; Summary -- Chapter 5. Sitemaps: XML sitemaps ; Google News XML sitemap ; URL list ; Visitor-facing sitemaps ; Summary -- Chapter 6. robots.txt, .htaccess, and W3C validation: Optimizing the robots.txt file ; Mastering the .htaccess file ; W3C markup validation ; Summary -- Chapter 7. RSS feeds, site speed, and SEO testing: Setting up RSS feeds ; Feel the need : the need for speed ; Bringing it all together with a free page grading service from SEOmoz ; Summary -- Chapter 8. Content is king: What good content is ; Write right ; Search engine optimizing content ; What to write about ; Using Drupal to organize your content ; Removing content ; Summary -- Chapter 9. Taking control of your content: Using OpenCalais to tag and organize your content ; Keeping content compliant with the HTML Purifier Module ; Preventing spam ; Summary -- Chapter 10. Increasing the conversion rate of your Drupal Web site: What do our want them to do ; Path to conversion ; Strong calls to action ; Analytics to watch ; Finding conversion problems with usability testing ; A/B testing with Google Website Optimizer ; Summary -- Appendix A. 10 SEO mistakes to avoid: Not tracking or not tracking the right statistics ; Picking keywords that don't produce enough traffic ; Duplicating content ; Changing the node path without creating a redirect ; Spending time on meta tags that don't matter ; A slow Drupal site ; Flash, frames, graphics, and other things are obscuring your site from Google ; Optimizing for your company name ; Not putting contact information on the site ; Not enough links -- Appendix B.A Drupal SEO checklist: Keyword research ; On page SEO ; Technical SEO ; Content ; Conversions -- Appendix C, Drupal SEO case study for Acquia Product launch: About Acquia ; Problem ; Solution ; Results. |
| 588 0# - |
|---|
| -- |
Print version record. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites Concise, actionable steps for increasing traffic to your Drupal site Learn which modules to install and how to configure them for maximum SEO results Create search engine friendly and optimized title tags, paths, sitemaps, headings, navigation, and more A practical, step-by-step guide that takes the mystery out of Drupal SEO In Detail The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes the first book about search engine optimization for Drupal sites. This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines. This isn't a book of Drupal SEO theory - it's a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable. With this book and basic Drupal 6 knowledge - how to log in, create content, and install modules - you can build a perfectly search engine optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site. You start by reviewing the modules and tools that you should use to optimize your site, how to set up your analytics, and so on. Each subsequent chapter gives detailed instructions on implementing these features in Drupal. Later chapters cover topics like site organization, A/B testing, and automatic content tagging to maximize SEO and increase the conversion rate of your web site. When you have completed the book, you will have implemented the changes to your site required to rank well in the search engines. If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you'll feel when your site is optimized to increase the number of visitors and convert them into paying customers. ... |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Drupal (Computer file) |
| 9 (RLIN) |
66364 |
| 630 07 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Drupal (Computer file) |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01781028 |
| 9 (RLIN) |
66364 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Web site development. |
| 9 (RLIN) |
66365 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sites Web |
| General subdivision |
Développement. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
COMPUTERS |
| General subdivision |
Web |
| -- |
Web Programming. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Web site development. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01173243 |
| 9 (RLIN) |
66365 |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Murphy, J. K. |
| Fuller form of name |
(John K.) |
| 9 (RLIN) |
309958 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ruoss, Michael. |
| 9 (RLIN) |
1490906 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Finklea, Ben. |
| Title |
Drupal 6 search engine optimization. |
| Place, publisher, and date of publication |
Olton, Birmingham, UK : Packt, 2009 |
| International Standard Book Number |
9781847198228 |
| Record control number |
(OCoLC)489113379 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
From technologies to solutions. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=333818">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=333818</a> |
| 938 ## - |
|---|
| -- |
EBSCOhost |
| -- |
EBSC |
| -- |
333818 |
| 938 ## - |
|---|
| -- |
ProQuest MyiLibrary Digital eBook Collection |
| -- |
IDEB |
| -- |
229874 |
| 994 ## - |
|---|
| -- |
92 |
| -- |
INOPJ |
