MARC details
| 000 -LEADER |
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| fixed length control field |
06287cam a2200889 i 4500 |
| 001 - CONTROL NUMBER |
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on1114974650 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220712092651.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190831t20192019enka ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
EBLCP |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
EBLCP |
| Modifying agency |
YDX |
| -- |
UKAHL |
| -- |
UKMGB |
| -- |
OCLCO |
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OCLCQ |
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OCLCF |
| -- |
N$T |
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OCLCQ |
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YDXIT |
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UAB |
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SFB |
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OCLCQ |
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LUN |
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IAI |
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K6U |
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NLSHB |
| -- |
OCLCQ |
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OCLCO |
| -- |
AAA |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBB9B9386 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
019456483 |
| Source |
Uk |
| 019 ## - |
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| -- |
1114796230 |
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1115008467 |
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1125999828 |
| -- |
1129532976 |
| -- |
1167483626 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781787563391 |
| Qualifying information |
(electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1787563391 |
| Qualifying information |
(electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781787563414 |
| Qualifying information |
(electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1787563413 |
| Qualifying information |
(electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781787563407 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
1787563405 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000066273181 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
UKMGB |
| System control number |
019456483 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1114974650 |
| Canceled/invalid control number |
(OCoLC)1114796230 |
| -- |
(OCoLC)1115008467 |
| -- |
(OCoLC)1125999828 |
| -- |
(OCoLC)1129532976 |
| -- |
(OCoLC)1167483626 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
9781787563414 |
| Source of stock number/acquisition |
Emerald Publishing |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.M37 2019eb |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS043000. |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS. |
| Source |
bicssc |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
658.8 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
23 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing in a digital world / |
| Statement of responsibility, etc |
edited by Aric Rindfleisch, Alan J. Malter. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - |
|---|
| -- |
Bingley, UK : |
| -- |
Emerald Publishing Limited, |
| -- |
2019. |
| 264 #4 - |
|---|
| -- |
©2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xxiii, 217 pages) : |
| Other physical details |
illustrations |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
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| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
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| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Review of marketing research ; |
| Volume number/sequential designation |
volume 16 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Data Privacy and Mobile User Experience |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Transitioning to a digital world / Alan J. Malter and Aric Rindfleisch -- Marketing in the digital age : a moveable feast of information / Kristen Lane and Sidney J. Levy -- The impact of digital innovations on marketing and consumers / Brian T. Ratchford -- Big and lean is beautiful : a conceptual framework for data-based learning in marketing management / Emre Soyer, Koen Pauwels and Steven H. Seggie -- The growing importance of software as a driver of value exchange / Charles F. Hofacker -- Mobile marketing 2.0 : state of the art and research agenda / Unnati Narang and Venkatesh Shankar -- All's not well on the marketing frontlines : understanding the challenges of adverse technology--consumer interactions / Utpal Dholakia -- Perceived deception in online consumer reviews : antecedents, consequences, and moderators / Sergio Román, Isabel P. Riquelme and Dawn Iacobucci -- Self-manufacturing via 3D printing : implications for retailing thought and practice / Aric Rindfleisch, Alan J. Malter and Gregory J. Fisher. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research is forward-looking and illuminating. The book considers the nature and consequences of a number of important new digital technologies and practices, including human-machine communication, software, mobile marketing, online reviews, big data, 3D printing and a wide range of other digital innovations. Many of these technological developments were completely unanticipated and as such the transformation is still unfolding. Therefore, whilst consumers have largely embraced and actively co-create many of these new innovations, there are also growing concerns about privacy and other adverse effects of digital technology. Each essay provides a thoughtful examination of this rapidly shifting landscape and offers a set of bold ideas regarding its future impact on the foundations of marketing and consumption. The volume is essential reading for both scholars and managers seeking fresh insights into marketing and offers a number of exciting new concepts, propositions and predictions about marketing in the digital world. |
| 588 0# - |
|---|
| -- |
Online resource; title from digital title page (viewed on December 06, 2019). |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Technological innovations. |
| 9 (RLIN) |
312894 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Data processing. |
| 9 (RLIN) |
33738 |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Innovations. |
| 9 (RLIN) |
939081 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Informatique. |
| 9 (RLIN) |
981598 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
marketing. |
| Source of heading or term |
aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales & marketing. |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
854937 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business & Economics |
| General subdivision |
Marketing |
| -- |
General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
869425 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Data processing. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010187 |
| 9 (RLIN) |
33738 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Technological innovations. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010260 |
| 9 (RLIN) |
312894 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
nbdbt |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technologische innovatie. |
| Source of heading or term |
nbdbt |
| 9 (RLIN) |
1239250 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rindfleisch, Aric, |
| Relator term |
editor. |
| 9 (RLIN) |
834797 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malter, Alan J., |
| Relator term |
editor. |
| 9 (RLIN) |
834798 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Title |
Marketing in a digital world. |
| Edition |
First edition. |
| Place, publisher, and date of publication |
Bingley, UK : Emerald Publishing Limited, 2019 |
| International Standard Book Number |
9781787563407 |
| Record control number |
(OCoLC)1096361939 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Review of marketing research ; |
| Volume number/sequential designation |
v. 16. |
| 9 (RLIN) |
1068745 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2094345">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2094345</a> |
| 938 ## - |
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Askews and Holts Library Services |
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ASKH |
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AH36155766 |
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Askews and Holts Library Services |
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ASKH |
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BDZ0039952270 |
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ProQuest Ebook Central |
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EBLB |
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EBL5883118 |
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EBSCOhost |
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EBSC |
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2094345 |
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YBP Library Services |
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YANK |
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16422981 |
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YBP Library Services |
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YANK |
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300793447 |
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92 |
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INOPJ |
