MARC details
000 -LEADER |
fixed length control field |
05977cam a2200925Mi 4500 |
001 - CONTROL NUMBER |
control field |
on1048112046 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220712074859.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
fixed length control field |
m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180731s2018 sp a ob 000 0 spa d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
C3L |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
C3L |
Modifying agency |
OCLCQ |
-- |
OCLCO |
-- |
N$T |
-- |
OCLCF |
-- |
LDP |
-- |
EBLCP |
-- |
YDX |
-- |
OCLCO |
-- |
SFB |
-- |
OCLCO |
019 ## - |
-- |
1156942498 |
-- |
1262167028 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
3954876396 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9783954876396 |
Qualifying information |
(electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
9788416922376 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
8416922373 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
9783954876389 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
3954876388 |
029 1# - (OCLC) |
OCLC library identifier |
AU@ |
System control number |
000071376807 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)1048112046 |
Canceled/invalid control number |
(OCoLC)1156942498 |
-- |
(OCoLC)1262167028 |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
e-sp--- |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
PQ |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
POE |
Subject category code subdivision |
005030 |
Source |
bisacsh |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
Universal Decimal Classification number |
860-1"19/20" |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
Universal Decimal Classification number |
659:82 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
861 |
Edition number |
14 |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
MAIN |
245 00 - TITLE STATEMENT |
Title |
Cosas que el dinero puede comprar : |
Remainder of title |
del eslogan al poema / |
Statement of responsibility, etc |
Luis Bagué Quílez (ed.). |
264 #1 - |
-- |
Madrid : |
-- |
Iberoamericana, |
-- |
2018. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (431 pages) : |
Other physical details |
illustrations. |
336 ## - |
-- |
text |
-- |
txt |
-- |
rdacontent |
337 ## - |
-- |
computer |
-- |
c |
-- |
rdamedia |
338 ## - |
-- |
recurso en línea |
-- |
rdacarrier/spa |
490 1# - SERIES STATEMENT |
Series statement |
Casa de la riqueza : estudios de la cultura en España ; |
Volume number/sequential designation |
42 |
500 ## - GENERAL NOTE |
General note |
Collected essays. |
500 ## - GENERAL NOTE |
General note |
Joint ed. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
La décima musa / Luis Bagué Quílez -- Tiempos modernos : propaganda y consignas. Agitación, propaganda y compromiso en la poesía de Rafael Alberti (1931-1935) / Miguel Ángel García ; Federico García Lorca en Harlem / José Antonio Llera ; Del entusiasmo al desengaño : marcas y signos de modernidad en Pedro Salinas / Francisco Javier Díez de Revenga ; Las ambivalencias del estereotipo en la poesía social del 50 / Claude Le Bigot -- La musa publicitaria : entre el verso y el eslogan. El alma en el tenderete : concordancias y fuga de tres poetas del 68 (Manuel Vázquez Montalbán, Antonio Martínez Sarrión y Aníbal Núñez) / Ángel L. Prieto de Paula ; "Isla Tortuga en venta" : el desenmascaramiento de la publicidad en la generación de 1968 / José Pablo Barragán ; Poesía y publicidad en Ana Rossetti : una lectura desde la ironía desmitificadora / Marina Bianchi ; ¿Del eslogan al poema? : modulaciones discursivas del compromiso moderno / Araceli Iravedra ; Negroni/California : teselas publicitarias en Aurora Luque y Juan Antonio González Iglesias / Jesús Ponce Cárdenas ; Poesía® : marcas registradas y estrategias discursivas en la lírica reciente / Luis Bagué Quílez y Susana Rodríguez Rosique ; La construcción del espacio publicitario : tres calas en la poesía española contemporánea / Ioana Gruia -- Volvemos en 5 minutos : técnicas de persuasión. Retórica textovisual y persuasión publicitaria en la poesía española actual / Vicente Luis Mora ; Eslogan, estribillo y epifonema : qué poesía vendemos / Ángel Luis Luján Atienza ; Televisión, publicidad y poesía : la imagen en el mercado global / Juan Carlos Abril ; La poesía cotidiana del bodegón : de la visualidad barroca a la publicidad / María Dolores Martos Pérez ; Signos urgentes : tecnologías de la persuasión en la canción de autor española / Marcela Romano y Sabrina Riva. |
520 ## - SUMMARY, ETC. |
Summary, etc |
Este volumen demuestra que la poesía española del último siglo no ha dejado de dialogar con la publicidad mediática, la propaganda política y las divisas cívicas. Las contribuciones del libro, al proponerse replantear las vinculaciones históricas entre el eslogan y el poema, reflejan la creación, la recepción y la manipulación de emblemas comerciales y consignas ideológicas por parte de autores pertenecientes a distintas promociones líricas, desde la generación del 27 hasta la actualidad. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
eBooks on EBSCOhost |
Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Spanish poetry |
Chronological subdivision |
20th century |
General subdivision |
History and criticism. |
9 (RLIN) |
88654 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising in literature. |
9 (RLIN) |
1051599 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising copy |
Geographic subdivision |
Spain. |
9 (RLIN) |
1204755 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Persuasion (Rhetoric) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Slogans |
Geographic subdivision |
Spain. |
9 (RLIN) |
1204756 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Poésie espagnole |
Chronological subdivision |
20e siècle |
General subdivision |
Histoire et critique. |
9 (RLIN) |
1103570 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Publicité |
General subdivision |
Rédaction |
Geographic subdivision |
Espagne. |
9 (RLIN) |
1204757 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Slogans |
Geographic subdivision |
Espagne. |
9 (RLIN) |
1204758 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Redacción publicitaria. |
Source of heading or term |
abne |
9 (RLIN) |
1204759 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Persuasión (Retórica) |
Source of heading or term |
abne |
9 (RLIN) |
1204760 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Eslóganes. |
Source of heading or term |
abne |
9 (RLIN) |
1204761 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Poesía española. |
Source of heading or term |
abne |
9 (RLIN) |
1204762 |
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Geographic name |
España. |
Source of heading or term |
abne |
9 (RLIN) |
1204763 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
POETRY / Continental European |
Source of heading or term |
bisacsh |
9 (RLIN) |
849600 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising copy. |
Source of heading or term |
fast |
-- |
(OCoLC)fst00797842 |
9 (RLIN) |
285840 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising in literature. |
Source of heading or term |
fast |
-- |
(OCoLC)fst00797863 |
9 (RLIN) |
1051599 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Persuasion (Rhetoric) |
Source of heading or term |
fast |
-- |
(OCoLC)fst01058895 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Slogans. |
Source of heading or term |
fast |
-- |
(OCoLC)fst01120943 |
9 (RLIN) |
1204764 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Spanish poetry. |
Source of heading or term |
fast |
-- |
(OCoLC)fst01128654 |
9 (RLIN) |
666500 |
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Geographic name |
Spain. |
Source of heading or term |
fast |
-- |
(OCoLC)fst01204303 |
9 (RLIN) |
66376 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Lyrik |
Source of heading or term |
gnd |
9 (RLIN) |
87477 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Spanisch |
Source of heading or term |
gnd |
9 (RLIN) |
889546 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Werbung |
Miscellaneous information |
Motiv |
Source of heading or term |
gnd |
9 (RLIN) |
890367 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Publicidad |
General subdivision |
En la literatura. |
Source of heading or term |
local/osu |
9 (RLIN) |
1204765 |
648 #7 - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM |
Chronological term |
1900-1999 |
Source of heading or term |
fast |
9 (RLIN) |
43774 |
655 #0 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Crítica e interpretación. |
Source of term |
abne |
9 (RLIN) |
1204766 |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Criticism, interpretation, etc. |
Source of term |
fast |
-- |
(OCoLC)fst01411635 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bagué Quílez, Luis, |
Dates associated with a name |
1978- |
Relator term |
editor. |
9 (RLIN) |
1204767 |
776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
International Standard Book Number |
84-16922-37-3 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Casa de la riqueza. |
Name of part/section of a work |
Estudios de cultura de España ; |
Volume number/sequential designation |
42. |
9 (RLIN) |
1146633 |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1904843">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1904843</a> |
938 ## - |
-- |
Casalini Libri |
-- |
CASA |
-- |
4368050 |
938 ## - |
-- |
EBSCOhost |
-- |
EBSC |
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1904843 |
938 ## - |
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ProQuest Ebook Central |
-- |
EBLB |
-- |
EBL6273118 |
938 ## - |
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YBP Library Services |
-- |
YANK |
-- |
15882503 |
994 ## - |
-- |
92 |
-- |
INOPJ |