MARC details
| 000 -LEADER |
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| fixed length control field |
06219cam a2200709Ma 4500 |
| 001 - CONTROL NUMBER |
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| control field |
on1030822694 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220712071030.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180407s2018 caua o 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EBLCP |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
EBLCP |
| Modifying agency |
TEFOD |
| -- |
UAB |
| -- |
OCLCO |
| -- |
TEFOD |
| -- |
OCLCF |
| -- |
MERUC |
| -- |
IDB |
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HCO |
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OCLCQ |
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N$T |
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NHP |
| -- |
OCLCQ |
| -- |
RECBK |
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OCLCQ |
| -- |
UKAHL |
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K6U |
| -- |
OCLCO |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781613083819 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1613083815 |
| Qualifying information |
(electronic bk.) |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
GBVCP |
| System control number |
1019111682 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1030822694 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
A69A13BB-6C51-4E56-B1B8-6F078ACAD60F |
| Source of stock number/acquisition |
OverDrive, Inc. |
| Note |
http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.B579 2018eb |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS |
| Subject category code subdivision |
082000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
041000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
042000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
085000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bly, Robert W., |
| Relator term |
author. |
| 9 (RLIN) |
1190821 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The digital marketing handbook : |
| Remainder of title |
a step-by-step guide to creating websites that sell / |
| Statement of responsibility, etc |
by Robert W. Bly. |
| 264 #1 - |
|---|
| -- |
Irvine, California : |
| -- |
Entrepreneur Media, Inc., |
| -- |
[2018] |
| 264 #4 - |
|---|
| -- |
©2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (274 pages) : |
| Other physical details |
illustrations |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 588 0# - |
|---|
| -- |
Print version record. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Intro; Title Page; Copyright Page; Dedication; Contents; Acknowledgments; Introduction; Chapter 1: Choosing Your Online Business Model; Central vs. Hub-and-Spoke Model; Single-Topic Content-Rich Site for Enthusiasts; The Agora Model; Needs Assessment Model; Funnels; Launches; Membership Sites; Chapter 2: Profits Equal Sales Minus Expenses; The Web Helps Level the Playing Field; Corporate Status and Health Insurance; Download Speed; Online Payments; Avoiding Shopping Cart Abandonment; Don't Overspend; Constantly Be Learning; Chapter 3: Marketing Funnels for Consumer Products; The AIDA Funnel. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Amazon FunnelVeterinarian Funnel; 1-800-Flowers Funnel; Groupon Funnel; Netflix Funnel; Burberry Funnel; Theme-Based Content; Conversion Content Timing; A/B Testing the Funnel Content; Customer vs. Product Focus; Chapter 4: Marketing Funnels for B2B Products; Innovative Information Solutions; D & B Hoovers; Grainger; Ferguson; HubSpot; GKIC; MarketingProfs; Agencies, Freelancers, and Consultants; Chapter 5: Websites and Marketing Funnels for Service Firms; The Anatomy of a Service Business Website; Content Marketing; Video Marketing for Service Businesses. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Constantly Promote Your Service BusinessRepurpose and Test Your Content; Email Marketing for Service Businesses; Chapter 6: Driving Traffic to Your Website With Online Marketing; The Seven Basic Types of Traffic Drivers; Affiliate Marketing; Banner Ads; Content Marketing; Co-Registration; Email; Enewsletters; Google and Bing Pay-per-Click Advertising; Influencer Marketing Campaigns; Infographics; IP-Specific Online Advertising with Geo-Targeting; Lead Magnets; Podcasts; QR Codes; Search Engine Optimization; Social Media; Text Ads; Webinars; YouTube Videos and In-Stream Ads. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 7: Driving Traffic to Your Website With Offline MarketingLinking Print and the Internet with QR Codes; Direct-Mail Packages; Postcards; Brochures; Catalogs; Print Newsletters; Article Writing; Public Relations; Print Ads; TV and Radio Commercials; Public Speaking; Chapter 8: Winning With Blogging and Social Media Marketing; Hosting Company; Blogging Platforms; Integration with CRMs and Shopping Carts; Writing Blog Posts; Useful Blog Additions; Social Media Marketing; Chapter 9: Building Your Opt-In List; Picking an Email Service Provider; Seven Things to Consider When Choosing an ESP. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Email List-Building Best PracticesElist Maintenance; Affiliate Marketing and Joint Venture Deals; Enewsletter Subscription Offers; Facebook Ads and Boosted Posts; Giveaways; In-Mail; Lead Magnets; Leverage Social Proof; List Swaps; Offline List Building; PPC Ads on Bing and Google; Referral Incentives; Reinvigorate Stale Lists; Surveys and Quizzes; Webinars, Teleseminars, and Virtual Summits; Chapter 10: Hub Sites, Landing Pages, and Squeeze Pages; Hub Sites; Website Security; The Psychology of Websites; Sales-Generating Landing Pages; Lead-Generating Landing Pages; Squeeze Pages. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Search Engine Optimization (SEO). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Worldwide online retail sales totaled 1.9 trillion in 2016 and it's estimated that revenues will hit 4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing sur Internet. |
| 9 (RLIN) |
875363 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commerce électronique. |
| 9 (RLIN) |
874533 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Industrial Management. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91996 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Management. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91997 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Management Science. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91998 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Organizational Behavior. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91999 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00906906 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00977272 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Bly, Robert W. |
| Title |
Digital marketing handbook. |
| Place, publisher, and date of publication |
Irvine, California : Entrepreneur Media, Inc., [2018] |
| International Standard Book Number |
9781599186214 |
| Record control number |
(DLC) 2017050089 |
| -- |
(OCoLC)1010666013 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1705164">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1705164</a> |
| 938 ## - |
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| -- |
Askews and Holts Library Services |
| -- |
ASKH |
| -- |
AH34560170 |
| 938 ## - |
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| -- |
EBL - Ebook Library |
| -- |
EBLB |
| -- |
EBL5275734 |
| 938 ## - |
|---|
| -- |
EBSCOhost |
| -- |
EBSC |
| -- |
1705164 |
| 938 ## - |
|---|
| -- |
Recorded Books, LLC |
| -- |
RECE |
| -- |
rbeEB00769208 |
| 994 ## - |
|---|
| -- |
92 |
| -- |
INOPJ |
