MARC details
| 000 -LEADER |
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| fixed length control field |
04181cam a2200769 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn965754250 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220712044254.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
161208s2017 nyua ob 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2016056856 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DLC |
| Modifying agency |
N$T |
| -- |
YDX |
| -- |
OCLCF |
| -- |
IDEBK |
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EBLCP |
| -- |
YDX |
| -- |
TEFOD |
| -- |
MERUC |
| -- |
OCLCQ |
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K6U |
| -- |
UAB |
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COO |
| -- |
OCLCQ |
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U3G |
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D6H |
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RECBK |
| -- |
NLE |
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INT |
| -- |
UKMGB |
| -- |
OCLCQ |
| -- |
VT2 |
| -- |
S9I |
| -- |
OCLCQ |
| -- |
EYM |
| -- |
OCLCO |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
018919879 |
| Source |
Uk |
| 019 ## - |
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| -- |
1103264100 |
| -- |
1129365507 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780814438077 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0814438075 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0814438067 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780814438060 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9780814438060 |
| Qualifying information |
(hardcover) |
| 024 8# - OTHER STANDARD IDENTIFIER |
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| Standard number or code |
99972349260 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000059248440 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
CHNEW |
| System control number |
000946118 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
CHVBK |
| System control number |
48026726X |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
UKMGB |
| System control number |
018919879 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000067109848 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)965754250 |
| Canceled/invalid control number |
(OCoLC)1103264100 |
| -- |
(OCoLC)1129365507 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
D4EC25E9-3BDF-4139-89A5-55EFCC8477B7 |
| Source of stock number/acquisition |
OverDrive, Inc. |
| Note |
http://www.overdrive.com |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
BF637.P4 |
| Item number |
M523 2017 |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
PSY |
| Subject category code subdivision |
008000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
SCI |
| Subject category code subdivision |
090000 |
| Source |
bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
153.8/52 |
| Edition number |
23 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mills, Harry, |
| Dates associated with a name |
1950- |
| Relator term |
author. |
| 9 (RLIN) |
156736 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Secret sauce : |
| Remainder of title |
how to pack your messages with persuasive punch / |
| Statement of responsibility, etc |
Harry Mills. |
| 264 #1 - |
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| -- |
New York : |
| -- |
AMACOM, American Management Association, |
| -- |
[2017] |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (x, 217 pages) |
| 336 ## - |
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| -- |
text |
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txt |
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rdacontent |
| 337 ## - |
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| -- |
computer |
| -- |
n |
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rdamedia |
| 338 ## - |
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| -- |
online resource |
| -- |
nc |
| -- |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Secret sauce: the magic recipe for measuring persuasive impact -- Simple: one central truth, easy to grasp and picture -- Appealing: different, valuable and personalized -- Unexpected: surprising, intriguing and seductive -- Credible: trusted, transparent and verifiable -- Emotional: warm, arousing and plot-driven -- The sauce persuasive impact test -- Predict, test, learn: lessons from J.C. Penney -- Make it easy, make it effortless: don't make it hard to say yes -- Message magic in the 21st century: lessons from Buzzfeed -- The power of situations: how context shapes the way we behave -- The confirmation bias: the mother of all misconceptions -- Framing: it's not what you say -- it's how you say it -- Social proof: everyone is doing it. |
| 588 0# - |
|---|
| -- |
Online resource; title from digital title page (viewed on January 20, 2017). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. -- |
| -- |
Edited summary from book. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Persuasion (Psychology) |
| 9 (RLIN) |
36823 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Interpersonal communication. |
| 9 (RLIN) |
33701 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication interpersonnelle. |
| 9 (RLIN) |
880217 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication dans l'entreprise. |
| 9 (RLIN) |
892051 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PSYCHOLOGY |
| General subdivision |
Cognitive Psychology. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
852671 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
SCIENCE |
| General subdivision |
Cognitive Science. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
852672 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00842419 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Interpersonal communication. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00977344 |
| 9 (RLIN) |
33701 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Persuasion (Psychology) |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01058890 |
| 9 (RLIN) |
36823 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Mills, Harry, 1950- |
| Title |
Secret sauce. |
| Place, publisher, and date of publication |
New York, NY : AMACOM, [2017] |
| International Standard Book Number |
9780814438060 |
| Record control number |
(DLC) 2016042355 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1280618">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1280618</a> |
| 938 ## - |
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EBL - Ebook Library |
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EBLB |
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EBL4575388 |
| 938 ## - |
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EBSCOhost |
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EBSC |
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1280618 |
| 938 ## - |
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ProQuest MyiLibrary Digital eBook Collection |
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IDEB |
| -- |
cis37227708 |
| 938 ## - |
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Recorded Books, LLC |
| -- |
RECE |
| -- |
rbeEB00723748 |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
13371070 |
| 994 ## - |
|---|
| -- |
92 |
| -- |
INOPJ |
