MARC details
| 000 -LEADER |
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06309cam a2200757Mi 4500 |
| 001 - CONTROL NUMBER |
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ocn961456892 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220712042609.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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161029s2016 xx ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
EBLCP |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
EBLCP |
| Modifying agency |
N$T |
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IDEBK |
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EBLCP |
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OCLCQ |
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OCLCO |
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OCLCF |
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IDB |
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YDX |
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OCLCQ |
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MERUC |
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OCLCQ |
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OCLCO |
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CNCGM |
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SNK |
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DKU |
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INTCL |
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MHW |
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IGB |
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D6H |
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WRM |
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CAUOI |
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OCLCQ |
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VTS |
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RRP |
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AGLDB |
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OCLCQ |
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G3B |
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S8J |
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S9I |
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COO |
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STF |
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UKAHL |
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LVT |
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OCLCQ |
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LUN |
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EUN |
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UX1 |
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OCLCO |
| 019 ## - |
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972102686 |
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972266606 |
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1002289090 |
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1007411754 |
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1105224545 |
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1107322115 |
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1118462881 |
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1167861233 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781786354556 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1786354551 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781786354563 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
178635456X |
| 029 1# - (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000059703078 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000062532656 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000068476391 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)961456892 |
| Canceled/invalid control number |
(OCoLC)972102686 |
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(OCoLC)972266606 |
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(OCoLC)1002289090 |
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(OCoLC)1007411754 |
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(OCoLC)1105224545 |
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(OCoLC)1107322115 |
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(OCoLC)1118462881 |
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(OCoLC)1167861233 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5801-6182 |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS |
| Subject category code subdivision |
002000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJS. |
| Source |
bicssc |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
658.8 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
McIntyre, Charles. |
| 9 (RLIN) |
782111 |
| 245 10 - TITLE STATEMENT |
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| Title |
Multi-Channel Marketing, Branding and Retail Design : |
| Remainder of title |
New Challenges and Opportunities. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Bingley : |
| Name of publisher, distributor, etc |
Emerald Group Publishing Limited, |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (274 pages) |
| 336 ## - |
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text |
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txt |
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rdacontent |
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computer |
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c |
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rdamedia |
| 338 ## - |
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online resource |
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cr |
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rdacarrier |
| 347 ## - |
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data file |
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rda |
| 588 0# - |
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Print version record. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Front Cover; Multi-Channel Marketing, Branding and Retail Design; Copyright Page; Contents; List of Contributors; Introduction; Part I: The Design Process -- Branding, Marketing and Customer Experience in a Multi-Channel World; 1 Branding: At the Heart of the Relationship between Product Marketing and Design; Introduction; Design and Brand Identity; Signs at the Crossroads of Design and Branding; Semantics of Products: A Tool for Expressing Brand Values; Design and Emotional Attachment to Brand; Product Design and Consumer Behavior. |
| 505 8# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Design as a Creator of Meaning and a Driver of Consumer Attachment to a BrandDesign, Branding, and Innovation; Branding and Innovation; Design and Innovation; Mutual Influence of Design and Branding on Product Innovation; Conclusion; References; 2 Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education; Introduction; Retail, Store Design, and Lifestyle -- Retail 1.0, 2.0, and 3.0; The Gaps Evident in Research, Practice, and Educational Disciplines; The Gap between Research Disciplines. |
| 505 8# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The Gap between Research and PracticeThe Gap between Educational Disciplines; Conclusion; References; 3 Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding; Introduction; Brand Communication Control and Female Body Image; Social Media as an Agent of Brand Message Change; Social Networking Interactivity, Discourse and Brandstorms; Conclusion; References; 4 Selling the Brand Story: Social and Business Innovation in a One for One® Business Model; Introduction; Context. |
| 505 8# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
CSR and Business-Stakeholder RelationsBusiness Innovation: Social Entrepreneurship and the Buy-One-Give-One Model; Conclusion; References; Part II: Structural Experience in Retail Design and Brand Marketing -- Real World and Beyond; 5 Front of House Design and Marketing Effects: Town and City Streetscapes and Meaning in Exterior Retail Brand Experience; Introduction; The Symbiotic Value of Retail Brand and Place and Space Meanings in Built Environments: Big Store Examples; Retail's Historical Import in Town and City Place Distinction and Attractiveness. |
| 505 8# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Modernist Retail Evolution Relative to Local Place DegradationReviewing External and Retail Façade Attention in the Design Literature; Key Urban Architectural Factors of Exterior Attractiveness; Conclusion; References; 6 Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption; Introduction; The Re-Enchantment of Consumption; Non-Western Shopping Malls and Socio-Political Aspects of Re-Enchantment; Conclusion; References. |
| 500 ## - GENERAL NOTE |
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| General note |
7 Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing channels. |
| 9 (RLIN) |
13052 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Retail trade. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Circuits de distribution. |
| 9 (RLIN) |
1133315 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Commerce de détail. |
| 9 (RLIN) |
937223 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Sales & marketing. |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
854937 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Advertising & Promotion. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
849831 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing channels. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010265 |
| 9 (RLIN) |
13052 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Retail trade. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01096067 |
| 655 #4 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Melewar, T. C. |
| 9 (RLIN) |
178887 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Dennis, Charles. |
| 9 (RLIN) |
158745 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Display text |
Print version: |
| Main entry heading |
McIntyre, Charles. |
| Title |
Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities. |
| Place, publisher, and date of publication |
Bingley : Emerald Group Publishing Limited, ©2016 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Online access with EBA: Emerald Business, Management & Economics. |
| 9 (RLIN) |
1095259 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1407255">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1407255</a> |
| 938 ## - |
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Askews and Holts Library Services |
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ASKH |
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AH30550682 |
| 938 ## - |
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ProQuest Ebook Central |
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EBLB |
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EBL4717112 |
| 938 ## - |
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EBSCOhost |
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EBSC |
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1407255 |
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ProQuest MyiLibrary Digital eBook Collection |
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IDEB |
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cis34179899 |
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YBP Library Services |
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YANK |
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12933194 |
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92 |
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INOPJ |
