MARC details
| 000 -LEADER |
|---|
| fixed length control field |
06112cam a2200793 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn949670274 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220712032633.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160512s2016 enka ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
N$T |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
N$T |
| Modifying agency |
YDXCP |
| -- |
OCLCF |
| -- |
CN3GA |
| -- |
EBLCP |
| -- |
CCO |
| -- |
IDB |
| -- |
MERUC |
| -- |
AGLDB |
| -- |
LOA |
| -- |
K6U |
| -- |
Z5A |
| -- |
ICA |
| -- |
PIFAG |
| -- |
YDX |
| -- |
LND |
| -- |
FVL |
| -- |
DEBSZ |
| -- |
ESU |
| -- |
RRP |
| -- |
JBG |
| -- |
ZCU |
| -- |
U3W |
| -- |
D6H |
| -- |
WRM |
| -- |
STF |
| -- |
OCLCQ |
| -- |
VTS |
| -- |
COCUF |
| -- |
ICG |
| -- |
VT2 |
| -- |
OCLCQ |
| -- |
WYU |
| -- |
G3B |
| -- |
TKN |
| -- |
AUW |
| -- |
BTN |
| -- |
INTCL |
| -- |
MHW |
| -- |
SNK |
| -- |
DKC |
| -- |
OCLCQ |
| -- |
UKAHL |
| -- |
AJS |
| -- |
OCLCQ |
| -- |
OCLCO |
| 019 ## - |
|---|
| -- |
949820146 |
| -- |
951593668 |
| -- |
958861620 |
| -- |
993893048 |
| -- |
1006312406 |
| -- |
1043055749 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781780679792 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1780679793 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781780675626 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
1780675623 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000058433482 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBBG |
| System control number |
BV044061384 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
489856071 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)949670274 |
| Canceled/invalid control number |
(OCoLC)949820146 |
| -- |
(OCoLC)951593668 |
| -- |
(OCoLC)958861620 |
| -- |
(OCoLC)993893048 |
| -- |
(OCoLC)1006312406 |
| -- |
(OCoLC)1043055749 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.S54 2016eb |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
082000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
041000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
042000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
085000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Slade, Catharine, |
| Relator term |
author. |
| 9 (RLIN) |
1111000 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creating a brand identity : |
| Remainder of title |
a guide for designers / |
| Statement of responsibility, etc |
Catharine Slade-Brooking. |
| 264 #1 - |
|---|
| -- |
London : |
| -- |
Laurence King Publishing, |
| -- |
2016. |
| 264 #4 - |
|---|
| -- |
©2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (160 pages) : |
| Other physical details |
illustrations (chiefly color) |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world. |
| 588 0# - |
|---|
| -- |
Print version record. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Intro; Introduction; Chapter 1: Branding Basics; Chapter 2: Brand Anatomy; Chapter 3: Brand Strategy; Chapter 4: The Design Process; Chapter 5: Research; Chapter 6: Analysis; Chapter 7: Concept Development ; Chapter 8: Delivering the Final Design; Glossary; Recommended Reading; Index; Picture Credits; Consumer culture -- why do we buy?; What is a brand?; Why do we brand?; How does branding work?; The history of branding; How are things changing?; The future for brands; Maintaining beloved brand status; Case study: Uniqlo; Logos; Case study: Eurostar; Straplines / taglines. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Appealing to the sensesBrand architecture; Brand families; Internal and external branding; Branding terminology; Standing out from the crowd; Unique selling point (USP); Semiotics; Exercise: Brand analysis; Case study: Apple Mac; Semiotic toolbox; Case study: Milka chocolate; Naming brands; Exercise: Creating a mood board; The use of emotion; Brand personality; Target marketing and brand positioning; Brand revolutions; Cultural branding; Rebranding; Case study: Lucozade; Trend forecasting and analysis; Brand failures; Brand ethics; Why use a design process?; How does the design process work? |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The stages of the design processThe design team; The creative process; The design process in the academic environment; Exercise: Student exercises; Why do we need to research?; Research methods; Researching the audience; The use of social media in research; Case study: Procter and Gamble; Visual research boards; Excercise: Designing a consumer profile board; Other forms of research; Defining the USP; Market sector analysis; Product category analysis; Competitor brand analysis; Exercise: Conducting a simple competitor brand analysis; Analyzing the brand environment; Case study: Fazer Cafe. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Future forecastingAnalysis of data and interpreting opportunities; Exercise: Designing visual analysis boards; Brand creation strategies; Research and analysis in an educational setting; Inspiration; The big idea; Visualizing and analyzing inspiration; Initial concept ideas; Organizing your source material; Choosing the best concept; Exercise: How to develop an assessment strategy; Final refinements; Presentation materials; Designing effective communication boards; Digital versus print presentations; The client presentation; Testing the final brand identity; Design development. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Trademarks |
| General subdivision |
Design. |
| 9 (RLIN) |
307141 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| 9 (RLIN) |
197074 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Produits de marque. |
| 9 (RLIN) |
876893 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Stratégie de marque. |
| 9 (RLIN) |
870911 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Produits de marque |
| General subdivision |
Publicité. |
| 9 (RLIN) |
1111001 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
branding. |
| Source of heading or term |
aat |
| 9 (RLIN) |
870913 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Industrial Management. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91996 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Management. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91997 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Management Science. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91998 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Organizational Behavior. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91999 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00797554 |
| 9 (RLIN) |
197074 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00837883 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01743755 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Trademarks |
| General subdivision |
Design. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01153896 |
| 9 (RLIN) |
307141 |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Slade, Catharine. |
| Title |
Creating a brand identity. |
| Place, publisher, and date of publication |
London : Laurence King Publishing, 2016 |
| International Standard Book Number |
9781780675626 |
| Record control number |
(OCoLC)941071249 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1234833">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1234833</a> |
| 938 ## - |
|---|
| -- |
Askews and Holts Library Services |
| -- |
ASKH |
| -- |
AH37581460 |
| 938 ## - |
|---|
| -- |
EBL - Ebook Library |
| -- |
EBLB |
| -- |
EBL4536969 |
| 938 ## - |
|---|
| -- |
EBSCOhost |
| -- |
EBSC |
| -- |
1234833 |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
12984313 |
| 994 ## - |
|---|
| -- |
92 |
| -- |
INOPJ |
