MARC details
| 000 -LEADER |
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| fixed length control field |
06883cam a2200937Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn914796877 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220712014539.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr unu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150728s2015 enka ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMI |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
UMI |
| Modifying agency |
OCLCO |
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IDEBK |
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EBLCP |
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YDXCP |
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DEBSZ |
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OCLCO |
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COO |
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C6I |
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DEBBG |
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OCLCF |
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OCLCO |
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NRC |
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N$T |
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OCLCO |
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UPM |
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TEFOD |
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OCLCQ |
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AU@ |
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STF |
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VT2 |
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B24X7 |
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YDX |
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LIV |
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UKMGB |
| -- |
OCLCQ |
| -- |
BRF |
| -- |
OCLCO |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBB637710 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
017450696 |
| Source |
Uk |
| 019 ## - |
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| -- |
913562930 |
| -- |
922914566 |
| -- |
958349780 |
| -- |
958448207 |
| -- |
966398028 |
| -- |
1008946207 |
| -- |
1166346444 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749474027 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749474025 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9780749474010 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
0749474017 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
442851723 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
DEBBG |
| System control number |
BV043019945 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
45569513X |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
456587438 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
NLGGC |
| System control number |
405023944 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
GBVCP |
| System control number |
882742906 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000057179333 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
UKMGB |
| System control number |
017450696 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)914796877 |
| Canceled/invalid control number |
(OCoLC)913562930 |
| -- |
(OCoLC)922914566 |
| -- |
(OCoLC)958349780 |
| -- |
(OCoLC)958448207 |
| -- |
(OCoLC)966398028 |
| -- |
(OCoLC)1008946207 |
| -- |
(OCoLC)1166346444 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
CL0500000621 |
| Source of stock number/acquisition |
Safari Books Online |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
FAA9C67A-F538-40CE-B654-36DF3994D2FA |
| Source of stock number/acquisition |
OverDrive, Inc. |
| Note |
http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.125 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
082000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
041000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
042000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
085000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4/72 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS043060 |
| -- |
COM021030 |
| -- |
BUS043000 |
| Source of number |
bisacsh |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Struhl, Steven M., |
| Relator term |
author. |
| 9 (RLIN) |
1072050 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Practical text analytics : |
| Remainder of title |
interpreting text and unstructured data for business intelligence / |
| Statement of responsibility, etc |
Steven Struhl. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Interpreting text and unstructured data for business intelligence |
| 264 #1 - |
|---|
| -- |
London, UK ; |
| -- |
Philadelphia, PA : |
| -- |
Kogan Page, |
| -- |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (1 volume) : |
| Other physical details |
illustrations. |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing science series |
| 588 ## - |
|---|
| -- |
Description based on print version record. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals. Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples. Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing strategies"-- |
| -- |
Provided by publisher. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Bridging the gap between the marketer who must put text analytics to use and the increasingly rarefied community of data analysis experts, Practical Text Analytics is an accessible guide to the many remarkable advances in text analytics that specialists are discussing among themselves. Instead of being a resource for programmers, a book on theory or an introduction on how to use advanced statistical programs, this daily reference resource cuts through the profusion of jargon, evaluating the strengths and weaknesses of various methods and serving as a guide to what is credible in this fast-moving and often confusing field. Practical Text Analytics provides guidance on the application of text analytics for marketing professionals who must interpret the results and apply them in their campaigns. It presents the process of analysis in ways that people who use the data need to see them, helping marketers to clarify and organize confidently the confusing array of methods, frame the right questions and apply the results successfully to find meaning in any unstructured data and develop powerful new marketing strategies. About the series: The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations so marketers can gain confidence in applying the tools and techniques and commission external research"-- |
| -- |
Provided by publisher. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1 -: Who should read this book? And what do you want to do today?; 2 -: Getting ready: capturing, sorting, sifting, stemming and matching; 3 -: In pictures: Word clouds, wordles and beyond; 4 -: Putting text together: clustering words and documents using words; 5 -: In the mood for sentiment (and counting); 6 -: Predictive models 1: Having words with regressions; 7 -: Predictive models 2: Classifications that grow on trees; 8 -: Predictive models 3: All in the family with Bayes Nets; 9 -: Looking forward and back; A -: Glossary. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Data processing. |
| 9 (RLIN) |
33738 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Big data. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business intelligence. |
| 9 (RLIN) |
31024 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Informatique. |
| 9 (RLIN) |
981598 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Données volumineuses. |
| 9 (RLIN) |
928067 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Recherche. |
| 9 (RLIN) |
880492 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data Analysis: General. |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
938150 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Industrial Management |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
849861 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Management |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Management Science |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Organizational Behavior |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Big data. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01892965 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business intelligence. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00842723 |
| 9 (RLIN) |
31024 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Data processing. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010187 |
| 9 (RLIN) |
33738 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010284 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Struhl, Steven M. |
| Title |
Practical text analytics. |
| Place, publisher, and date of publication |
London ; Philadelphia : Kogan Page, 2015 |
| International Standard Book Number |
9780749474010 |
| Record control number |
(DLC) 2015016005 |
| -- |
(OCoLC)907146659 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing science series. |
| 9 (RLIN) |
1072051 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1021483">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1021483</a> |
| 938 ## - |
|---|
| -- |
ProQuest MyiLibrary Digital eBook Collection |
| -- |
IDEB |
| -- |
cis30479462 |
| 938 ## - |
|---|
| -- |
ProQuest Ebook Central |
| -- |
EBLB |
| -- |
EBL2081435 |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
12514421 |
| 938 ## - |
|---|
| -- |
EBSCOhost |
| -- |
EBSC |
| -- |
1021483 |
| 938 ## - |
|---|
| -- |
Books 24x7 |
| -- |
B247 |
| -- |
bks00090881 |
| 994 ## - |
|---|
| -- |
92 |
| -- |
INOPJ |
