MARC details
| 000 -LEADER |
|---|
| fixed length control field |
09662cam a2201081 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn901274418 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220712004530.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150130s2015 enka ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
N$T |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
N$T |
| Modifying agency |
EBLCP |
| -- |
TEFOD |
| -- |
CDX |
| -- |
E7B |
| -- |
YDXCP |
| -- |
OCLCF |
| -- |
B24X7 |
| -- |
COO |
| -- |
TEFOD |
| -- |
OCLCQ |
| -- |
DEBSZ |
| -- |
IDB |
| -- |
UAB |
| -- |
WAU |
| -- |
MERUC |
| -- |
OCLCQ |
| -- |
H9Z |
| -- |
INT |
| -- |
AU@ |
| -- |
OCLCQ |
| -- |
S9I |
| -- |
OCLCQ |
| -- |
EYM |
| -- |
UKAHL |
| -- |
OCLCA |
| -- |
INARC |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
KOGAN |
| -- |
OCLCO |
| 019 ## - |
|---|
| -- |
960998919 |
| -- |
965431608 |
| -- |
1285469620 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749472108 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749472103 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780749472092 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
074947209X |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000062476578 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
CHNEW |
| System control number |
000712092 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBBG |
| System control number |
BV042739895 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBBG |
| System control number |
BV043617251 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
449482375 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
NLGGC |
| System control number |
38905917X |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
NLGGC |
| System control number |
391920812 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)901274418 |
| Canceled/invalid control number |
(OCoLC)960998919 |
| -- |
(OCoLC)965431608 |
| -- |
(OCoLC)1285469620 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
5CEB0536-A2DB-4F66-8291-2E265EE578DD |
| Source of stock number/acquisition |
OverDrive, Inc. |
| Note |
http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.R53 2015eb |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
082000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
041000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
042000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
085000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/12 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS043000 |
| -- |
BUS090010 |
| -- |
BUS094000 |
| -- |
BUS041000 |
| Source of number |
bisacsh |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Richardson, Neil Andre Asselbroug. |
| 9 (RLIN) |
1049131 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer-centric marketing : |
| Remainder of title |
supporting sustainability in the digital age / |
| Statement of responsibility, etc |
Neil Richardson, Jon James and Neil Kelley. |
| 264 #1 - |
|---|
| -- |
London ; |
| -- |
Philadelphia : |
| -- |
Kogan Page, |
| -- |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (x, 246 pages) : |
| Other physical details |
illustrations |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Consumers are increasingly gravitating toward companies like TOMS and Whole Foods -- sustainable, authentic, and green businesses that have a positive social impact and make their values clear to their customers. As more businesses follow suit and update to more sustainable operations, marketing professionals need to learn to communicate the company's values and practices to get consumers engaged in the company's message. Customer-Centric Marketing looks at how to become a socially responsible company whose customers want to advocate for them. Since customers are more technically-savvy than ever before, this book focuses on creating and implementing a purpose-driven digital marketing plan that sets out: what a company's values and goals are; what a company is good at; what the customers want; how communications can be used to improve internal and external relationships; what role digital communications will play. Offering an actionable plan for adopting sustainable marketing, this book explains how to meet customer expectations, improve an organization's competitive advantage, and grow a business using sustainable and responsible practices"-- |
| -- |
Provided by publisher |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing"-- |
| -- |
Provided by publisher |
| 588 0# - |
|---|
| -- |
Print version record. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface; Part One Changing landscapes; 01 Developments in society; The rise of conflicting stakeholder interests; Corporate social responsibility; The business of business is business ...?; The sustainability continuum; Sustainable marketing; Summary and activities; 02 Why do companies fail?; Corporate governance; Changing environments; Size and complexity; Which way are you looking and are you listening?; What are you saying and is it worth hearing?; Co-creation of value; Summary and activities; 03 Orientations; The role of markets ; Summary and activities. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
04 Marketing and sustainabilityWhat is marketing to you?; Summary and activities ; Part Two Knowing your own company; 05 Digital marketing and research; The research process; Digital marketing research; Big data; Little treasures; Search, site and social; Listening ... ; Research on the go; Summary and activities; 06 Systems and customer-centricity; Systems; CRM ; What is marketing's role in supporting the market orientation of the organization? ; Summary and activity ; Part Three Building relationships; 07 How stakeholders make buying decisions; The consumer market (B2C). |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Social factors: culture, reference groups, social classOrganizational buying behaviour: the business-to-business (B2B) market ; The decision-making unit; Summary and activities; 08 Users and/or customers? ; An identity crisis?; Identity: lies, damn lies and Facebook; The dark(er) side of social networks; Multi-tasking and dual-screening; How to respond; Summary and activity ; 09 The sustainable customer; A historical perspective; The Five Planets Theory; Value, values and meaning; Heuristics; So, what is a sustainable consumer?; 10 Acquiring, retaining and satisfying customers. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Relationship marketing(Customer) loyalty; Trust; Measuring and monitoring; Online loyalty; Summary; 11 Communities and networks; Online communities; Tribes ; The power of the online community; Building online relationships; Create your own; Internal communities and networks; Trust within networks; Summary and activities ; Part Four Marketing planning; 12 Goal setting; Influences on mission statements; Corporate objectives; Internal marketing; Summary and activities ; 13 Situation review; Marketing audits; The macro environment; Issues relating to monitoring the macro environment. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Micro environmentSummary and activities ; 14 Marketing objectives, strategy formulation and tactical implementation ; Creating a plan; TOWS analysis; Summary and activities; 15 Resource allocation; Budget; Using benchmarking to measure change; Practical steps towards sustainable marketing ; Summary and activities; 16 Barriers to adopting sustainable marketing planning ; Barriers ; Focus; Planning in a crisis; Using digital marketing to overcome barriers to adopting sustainability; Codes of conduct; Standards and guides; And finally ... ; Summary and activities; Part Five The marketing mix. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 9 (RLIN) |
122832 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing relationnel. |
| 9 (RLIN) |
952014 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing sur Internet. |
| 9 (RLIN) |
875363 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
marketing. |
| Source of heading or term |
aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales & marketing. |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
854937 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| Source of heading or term |
bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services. |
| Source of heading or term |
bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business strategy. |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
843589 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Marketing |
| -- |
General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
869425 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
E-Commerce |
| -- |
Internet Marketing. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
930985 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Green Business. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Management. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91997 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Industrial Management. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91996 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Management Science. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91998 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Organizational Behavior. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91999 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00885533 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00977272 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01093590 |
| 9 (RLIN) |
122832 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales and marketing. |
| Source of heading or term |
thema |
| 9 (RLIN) |
972005 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services. |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business strategy. |
| Source of heading or term |
thema |
| 9 (RLIN) |
843589 |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Richardson, Neil, 1963 January 25- |
| Title |
Customer-centric marketing |
| International Standard Book Number |
9780749472092 |
| Record control number |
(DLC) 2014042584 |
| -- |
(OCoLC)894183582 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=944500">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=944500</a> |
| 938 ## - |
|---|
| -- |
Kogan Page |
| -- |
KOGN |
| -- |
ePDFKoganPage5206 |
| 938 ## - |
|---|
| -- |
Askews and Holts Library Services |
| -- |
ASKH |
| -- |
AH28199778 |
| 938 ## - |
|---|
| -- |
Books 24x7 |
| -- |
B247 |
| -- |
bkb00077663 |
| 938 ## - |
|---|
| -- |
Coutts Information Services |
| -- |
COUT |
| -- |
30557480 |
| 938 ## - |
|---|
| -- |
EBL - Ebook Library |
| -- |
EBLB |
| -- |
EBL1931710 |
| 938 ## - |
|---|
| -- |
ebrary |
| -- |
EBRY |
| -- |
ebr11015893 |
| 938 ## - |
|---|
| -- |
EBSCOhost |
| -- |
EBSC |
| -- |
944500 |
| 938 ## - |
|---|
| -- |
Internet Archive |
| -- |
INAR |
| -- |
customercentricm0000rich |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
12261322 |
| 994 ## - |
|---|
| -- |
92 |
| -- |
INOPJ |
