Field guide to case study research in business-to-business marketing and purchasing / (Record no. 2775634)

MARC details
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Original cataloging agency UKMGB
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Record control number 016816498
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Record control number 016815323
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781784410797
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1784410799
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781784410803
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 1784410802
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OCLC library identifier AU@
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OCLC library identifier NLGGC
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OCLC library identifier NZ1
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OCLC library identifier ZWZ
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System control number (OCoLC)885451568
Canceled/invalid control number (OCoLC)890756214
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050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1263
Item number .F54 2014eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 082000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 041000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 042000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 085000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
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080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
245 00 - TITLE STATEMENT
Title Field guide to case study research in business-to-business marketing and purchasing /
Statement of responsibility, etc edited by Arch G. Woodside, Hugh Pattinson, Roger Marshall.
264 #1 -
-- Bingley, U.K. :
-- Emerald Publishing,
-- 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
336 ## -
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-- txt
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-- online resource
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490 1# - SERIES STATEMENT
Series statement Advances in business marketing & purchasing ;
Volume number/sequential designation 21
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
588 0# -
-- CIP data; item not viewed.
588 0# -
-- Print version record.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Deal-making negotiations by governments and major product suppliers : a case study of the U.S. Department of Defense and Airbus vs. Boeing / Michael Kleinaltenkamp, Ronny Behrens, Stefanie Reh -- The parable of a little research : making money from an internet trading portal / Roger Marshall, Poh Tze Peng -- Building relationships for survival : coping media industry dynamics / Thomas Mejtoft -- Barriers to innovation diffusion in industrial networks : a systematic combining approach / Juho-Petteri Huhtala [and others] -- Using discourse analysis in case study research in business-to-business contexts / Nick Ellis, Michel Rod -- Ethnographic research in service marketing : theory, methods, and practice / Catharina von Koskull -- A primer to the general theory of behavioral : strategies in business-to-business marketing / Arch G. Woodside -- B2B interactions at trade fairs and relationship quality : a conceptual approach / Maria Sarmento, Cláudia Simõnes, Minhoo Farangmehr -- Implementing strategic changes to generate sustainable competitive advantage / Rubén Llop, Iñaki García-Arrizabalaga -- Making sense of marketing decision systems through pictorial representation : decision system analysis / Roger Marshall, David Bibby, WoonBong Na -- New B2B methods, techniques, and technologies for capturing insights of major account managers : developing B2B communities for energy supply / Suresh C. Sood, Hugh M. Pattinson -- Factors driving manufacturing flexibility : the Taiwanese case / Wen-Hsiang Lai, Roger Marshall -- Using case based research for agent-based modelling / Sharon Purchase, Sara Denize, Doina Olaru.
520 ## - SUMMARY, ETC.
Summary, etc This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique--the authors of the 14 papers all adopt the understanding that researchers need direct viewing--'eyes-on-the-context'--that goes beyond the use of paper-and-pencil 5-point and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved. Following the customary introductory chapter, the titles of the 13 remaining chapters promise the reader new insights and tools to apply when studying B2B contexts. This new volume in the Advances in business marketing and purchasing series is a must for B2B scholars and executives.
590 ## - LOCAL NOTE (RLIN)
Local note eBooks on EBSCOhost
Provenance (VM) [OBSOLETE] EBSCO eBook Subscription Academic Collection - Worldwide
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial marketing.
9 (RLIN) 51512
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Purchasing.
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650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing industriel.
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650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Achat.
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650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales & marketing.
Source of heading or term bicssc
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650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Industrial Management.
Source of heading or term bisacsh
9 (RLIN) 91996
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Management.
Source of heading or term bisacsh
9 (RLIN) 91997
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Management Science.
Source of heading or term bisacsh
9 (RLIN) 91998
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Organizational Behavior.
Source of heading or term bisacsh
9 (RLIN) 91999
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial marketing.
Source of heading or term fast
-- (OCoLC)fst00971345
9 (RLIN) 51512
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Purchasing.
Source of heading or term fast
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655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Woodside, Arch G.,
Relator term editor.
9 (RLIN) 158758
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pattinson, Hugh M.,
Relator term editor.
9 (RLIN) 1020342
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Marshall, Roger,
Relator term editor.
9 (RLIN) 597664
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Title Field guide to case study research in business-to-business marketing and purchasing
International Standard Book Number 9781784410803
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Advances in business marketing & purchasing ;
Volume number/sequential designation 21.
9 (RLIN) 248629
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=839242">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=839242</a>
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Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
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