MARC details
| 000 -LEADER |
|---|
| fixed length control field |
06669cam a2200841Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn880454701 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220711225617.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140508t20142014enka o 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
E7B |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
E7B |
| Modifying agency |
UMI |
| -- |
N$T |
| -- |
OCLCF |
| -- |
DEBBG |
| -- |
DEBSZ |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCLCA |
| -- |
D6H |
| -- |
AGLDB |
| -- |
COCUF |
| -- |
ICA |
| -- |
CNNOR |
| -- |
OCLCQ |
| -- |
MOR |
| -- |
CCO |
| -- |
PIFAG |
| -- |
OCLCQ |
| -- |
U3W |
| -- |
REB |
| -- |
STF |
| -- |
VTS |
| -- |
CEF |
| -- |
NLE |
| -- |
VT2 |
| -- |
UKMGB |
| -- |
OCLCQ |
| -- |
WYU |
| -- |
G3B |
| -- |
TKN |
| -- |
UAB |
| -- |
M8D |
| -- |
UKAHL |
| -- |
HS0 |
| -- |
OCLCO |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
018006366 |
| Source |
Uk |
| 019 ## - |
|---|
| -- |
880898230 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781782177234 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
178217723X |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1782177221 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781782177227 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781782177227 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000054400306 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBBG |
| System control number |
BV042032759 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
414182324 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
484723227 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
GBVCP |
| System control number |
882839888 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
UKMGB |
| System control number |
018006366 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)880454701 |
| Canceled/invalid control number |
(OCoLC)880898230 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
CL0500000434 |
| Source of stock number/acquisition |
Safari Books Online |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| Item number |
.S564 2014eb |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
082000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
041000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
042000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
085000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812028553 |
| Edition number |
23 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Alok, |
| Relator term |
author. |
| 9 (RLIN) |
1008548 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Microsoft dynamics CRM 2013 marketing automation : |
| Remainder of title |
implement effective marketing strategies using Microsoft dynamics CRM 2013 / |
| Statement of responsibility, etc |
Alok Singh, Sandeep Chanda ; cover image by Aniket Sawant. |
| 264 #1 - |
|---|
| -- |
Birmingham, England : |
| -- |
Packt Publishing, |
| -- |
2014. |
| 264 #4 - |
|---|
| -- |
©2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (128 pages) : |
| Other physical details |
illustrations (some color). |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Professional expertise distilled |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 588 0# - |
|---|
| -- |
Online resource; title from PDF title page (ebrary, viewed May 7, 2014). |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Cover; Copyright; Credits; About the Authors; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Getting Started with CRM Marketing; Present day marketing; Marketing challenges; Spamming; Automation; Targeting; Execution; Close looping; Collaboration; Dirty Data; Marketing automation with CRM; Targeting; Automation and execution; Close looping; Revenue management by collaboration; Understanding lead funnel; Lead generation; Lead nurturing; Lead scoring and conversion; Sales opportunity and recycling; Post sale loyalty; Summary |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 2: Segmentation with Marketing ListsMarketing lists and types; Member type; Marketing list type; Other attributes; Assembling marketing lists; Assembling the static list; Adding the members using lookup; Using advanced find to add the members; Using advanced find to remove the members; Using advanced find to evaluate the members; Directly adding records to the list; Assembling the dynamic list; Managing marketing lists; Multiple cross record associations; De-duplication of members; Merge members; Copy to the static list; Member import; Summary; Chapter 3: Marketing Campaigns |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CampaignsQuick campaign; Target audience; Channel activity; Activity distribution; Marketing campaign; Creating the campaign; Planning activities; Campaign activities; Channel activities; Non-channel activities; Target lists; Sales literature, products, and price list; Sales literature; Target products; Price list; Executing campaign; Contact preferences; E-mail templates; Close campaign activity; Campaign templates; Related campaigns; Tracking campaign costs; Summary; Chapter 4: Campaign Response and Performance; Capturing a campaign response; Creating a campaign response |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Managing a campaign responseConverting a campaign response to a lead or an opportunity; Measuring a campaign response; Summary; Chapter 5: Marketing Metrics, Analysis, and Goals; Key marketing metrics; Marketing charts; Marketing reports; Report Wizard; Out-of-the-box marketing reports in Microsoft Dynamics CRM; Marketing dashboards; Designing dashboards; Out-of-the-box marketing dashboards in Microsoft Dynamics CRM 2013; Marketing Goals and Goal Metrics; Goal Metrics; The Goals entity; Goal charts and reports; Summary; Chapter 6: Enhance CRM Marketing with Marketplace Solutions |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing Automation with ClickDimensionsRun an e-mail campaign; Set up web tracking; Drip marketing; Analytics; Marketing automation with CoreMotives; Mailings and subscriptions; Web Intelligence; Nurture marketing; Facebook posts; Summary; Index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
An easy-to-follow guide with step-by-step examples on implementing your marketing plan using Dynamics CRM 2013 and other marketplace solutions such as Click Dimensions and Core Motives.If you are a marketing manager, business analyst, or a CRM functional expert who wants to leverage Microsoft Dynamics CRM 2013 to create effective marketing strategies and run efficient campaigns, this book is for you. The book provides several step-by-step, hands-on examples for beginners to learn marketing concepts, and exercises to create advanced marketing strategies for experts. There are no specific prereq. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Microsoft CRM. |
| 9 (RLIN) |
259602 |
| 630 07 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Microsoft CRM. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01399397 |
| 9 (RLIN) |
259602 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Industrial Management. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91996 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Management. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91997 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Management Science. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91998 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Organizational Behavior. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91999 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commerce. |
| Source of heading or term |
hilcc |
| 9 (RLIN) |
43139 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business & Economics. |
| Source of heading or term |
hilcc |
| 9 (RLIN) |
58105 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing & Sales. |
| Source of heading or term |
hilcc |
| 9 (RLIN) |
848491 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chanda, Sandeep, |
| Relator term |
author. |
| 9 (RLIN) |
871612 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sawant, Aniket, |
| Relator term |
cover designer. |
| 9 (RLIN) |
359067 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Singh, Alok. |
| Title |
Microsoft dynamics CRM 2013 marketing automation : implement effective marketing strategies using Microsoft dynamics CRM 2013. |
| Place, publisher, and date of publication |
Birmingham, England : Packt Publishing, ©2014 |
| Physical description |
iii, 108 pages |
| Series data for related item |
Professional Expertise Distilled |
| International Standard Book Number |
9781782177227 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Professional expertise distilled. |
| 9 (RLIN) |
354370 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=769275">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=769275</a> |
| 938 ## - |
|---|
| -- |
Askews and Holts Library Services |
| -- |
ASKH |
| -- |
AH26410867 |
| 938 ## - |
|---|
| -- |
ebrary |
| -- |
EBRY |
| -- |
ebr10865429 |
| 938 ## - |
|---|
| -- |
EBSCOhost |
| -- |
EBSC |
| -- |
769275 |
| 994 ## - |
|---|
| -- |
92 |
| -- |
INOPJ |
