MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04019cam a2200697 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn876037269 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220711223357.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140408s2014 vra o 000 0 eng |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
AU@ |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
OCL |
| -- |
TEFOD |
| -- |
OCL |
| -- |
EBLCP |
| -- |
YDX |
| -- |
N$T |
| -- |
OCLCQ |
| -- |
N$T |
| -- |
OCLCQ |
| -- |
K6U |
| -- |
OCLCO |
| -- |
YDX |
| -- |
OCLCQ |
| -- |
OCLCO |
| 019 ## - |
|---|
| -- |
1088923061 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780522866315 |
| Qualifying information |
(electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
052286631X |
| Qualifying information |
(electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780522866308 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
0522866301 |
| 029 0# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000052739987 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000065353188 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)876037269 |
| Canceled/invalid control number |
(OCoLC)1088923061 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
11-15 Argyle Place South Carlton VIC 3053 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
8B6B7EC8-E282-4A90-A6E1-5BB38F7283DF |
| Source of stock number/acquisition |
OverDrive, Inc. |
| Note |
http://www.overdrive.com |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
anuc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
u-at--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
JQ4081 |
| Item number |
.M33 2014 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
324.73 |
| Edition number |
23 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Madigan, Dee, |
| Relator term |
author. |
| 9 (RLIN) |
1000668 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The hard sell : |
| Remainder of title |
the ins and outs of political advertising / |
| Statement of responsibility, etc |
Dee Madigan. |
| 264 #1 - |
|---|
| -- |
Carlton, Vic. : |
| -- |
Melbourne University Publishing, |
| -- |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The Hard Sell; Foreword; Contents; Preface; 1 Branding is not a dirty word; 2 The purse; 3 Getting the most bang for your buck; 4 Focused on focus groups; 5 The truth is out there ... somewhere; 6 Positive ads reinforce beliefs not change votes; 7 If everyone hates negative ads, why do we keep making them?; 8 Selling chicks; 9 The thinking behind the ads; 10 Lights, camera, action; 11 TV isn't dead but the internet is awesome; 12 Why babies still need to be kissed; 13 Spinning around; 14 No one is perfect; 15 So, do ads work?; Acknowledgements; Notes; Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying ... In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: How political ads are designed to work; Who are they designed to work on; How we pay for them; Why we make so many negative ads; How personal is too personal; How spin works, particularly. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising, Political |
| Geographic subdivision |
Australia. |
| 9 (RLIN) |
1000669 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Press and politics |
| Geographic subdivision |
Australia. |
| 9 (RLIN) |
45590 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Political campaigns |
| Geographic subdivision |
Australia. |
| 9 (RLIN) |
1000670 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Government and the press |
| Geographic subdivision |
Australia. |
| 9 (RLIN) |
45588 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Australia |
| General subdivision |
Politics and government |
| Chronological subdivision |
21st century. |
| 9 (RLIN) |
43781 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicité politique |
| Geographic subdivision |
Australie. |
| 9 (RLIN) |
1000671 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
État et presse |
| Geographic subdivision |
Australie. |
| 9 (RLIN) |
928006 |
| 651 #6 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Australie |
| General subdivision |
Politique et gouvernement |
| Chronological subdivision |
21e siècle. |
| 9 (RLIN) |
1000672 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising, Political. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00797961 |
| 9 (RLIN) |
138321 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Government and the press. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00945183 |
| 9 (RLIN) |
387620 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Political campaigns. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01069212 |
| 9 (RLIN) |
57679 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Politics and government |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01919741 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Press and politics. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01075866 |
| 9 (RLIN) |
37431 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Australia. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01204543 |
| 648 #7 - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM |
|---|
| Chronological term |
2000-2099 |
| Source of heading or term |
fast |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| International Standard Book Number |
9780522866308 |
| -- |
0522866301 |
| Record control number |
(DLC) 2014481891 |
| -- |
(OCoLC)876036980 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2231915">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2231915</a> |
| 938 ## - |
|---|
| -- |
ProQuest Ebook Central |
| -- |
EBLB |
| -- |
EBL5718355 |
| 938 ## - |
|---|
| -- |
ProQuest Ebook Central |
| -- |
EBLB |
| -- |
EBL2006913 |
| 938 ## - |
|---|
| -- |
EBSCOhost |
| -- |
EBSC |
| -- |
2231915 |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
16080460 |
| 994 ## - |
|---|
| -- |
92 |
| -- |
INOPJ |
