MARC details
| 000 -LEADER |
|---|
| fixed length control field |
05081cam a2200877Ma 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn829905884 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220711193350.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr |n||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130312s2012 onca ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
YDXCP |
| Modifying agency |
OCLCO |
| -- |
CELBN |
| -- |
OCLCQ |
| -- |
E7B |
| -- |
JSTOR |
| -- |
N$T |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
EBLCP |
| -- |
OCLCQ |
| -- |
AGLDB |
| -- |
MERUC |
| -- |
OCLCQ |
| -- |
STF |
| -- |
EZ9 |
| -- |
VTS |
| -- |
CEF |
| -- |
OCLCQ |
| -- |
YOU |
| -- |
CUS |
| -- |
AU@ |
| -- |
OCLCQ |
| -- |
UKAHL |
| -- |
OCLCQ |
| -- |
K6U |
| -- |
INARC |
| -- |
OCLCO |
| 019 ## - |
|---|
| -- |
923828140 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
144269839X |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781442698390 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781442644038 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
1442644036 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBBG |
| System control number |
BV041091129 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBBG |
| System control number |
BV042960890 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
423719165 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
15027863 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)829905884 |
| Canceled/invalid control number |
(OCoLC)923828140 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
22573/ctt2jwvr8 |
| Source of stock number/acquisition |
JSTOR |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.F58 2012 |
| 055 #8 - CLASSIFICATION NUMBERS ASSIGNED IN CANADA |
|---|
| Classification number |
HF5415.13 |
| Item number |
F58 2012 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS063000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS000000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
082000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
041000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
042000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
085000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Flux : |
| Remainder of title |
what marketing managers need to navigate the new environment / |
| Statement of responsibility, etc |
edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
What marketing managers need to navigate the new environment |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Toronto : |
| Name of publisher, distributor, etc |
University of Toronto Press, |
| Date of publication, distribution, etc |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xiv, 326 pages) : |
| Other physical details |
illustrations |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: the evolving role of the marketing manager -- Part One: The changing landscape. 1. The challenge of today's marketing environment / David Soberman -- 2. Losing control and loving it / David Dunne -- 3. Brand extension strategy: an integrative framework / Sridhar Moorthy -- 4. What makes the internet different? / Avi Goldfarb -- Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / Andrew A. Mitchell -- 6. Hedonomics: why people do not buy what they enjoy the most / Claire I. Tsai -- 7. Marketing management when facing forward-looking consumers / Andrew T. Ching -- 8. Strategic forward-looking marketing management / Ron N. Borkovsky -- 9. Just imagine: the role of visualization in new product evaluation / Min Zhao -- 10. The role of morality in consumer decisions / Nina Malzar -- Part Three: Marketing management to engage. 11. Manage customer value through incentives / Menge Shi -- 12. Hang on: the psychology of time and implications for designing queues / Dilip Soman -- 13. Brands as humans: relationship norms and anthropomorphism / Pankaj Aggarwal -- 14. The psychology of giving: small interventions that make a difference / Aparna A. Labroo -- 15. Managing brands by leveraging academic research / Delaine Hampton. |
| 588 0# - |
|---|
| -- |
Print version record. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| 9 (RLIN) |
49582 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Gestion. |
| 9 (RLIN) |
930820 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consommateurs |
| General subdivision |
Comportement. |
| 9 (RLIN) |
871853 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Marketing |
| -- |
General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
869425 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Industrial Management. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91996 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Management. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91997 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Management Science. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91998 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Organizational Behavior. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
91999 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00876238 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010188 |
| 9 (RLIN) |
49582 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010209 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Soberman, David, |
| Dates associated with a name |
1960- |
| Relator term |
editor. |
| 9 (RLIN) |
930821 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Soman, Dilip, |
| Relator term |
editor. |
| 9 (RLIN) |
24715 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| International Standard Book Number |
9781442644038 |
| -- |
1442644036 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=682871">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=682871</a> |
| 938 ## - |
|---|
| -- |
Internet Archive |
| -- |
INAR |
| -- |
fluxwhatmarketin0000unse |
| 938 ## - |
|---|
| -- |
Askews and Holts Library Services |
| -- |
ASKH |
| -- |
AH35092177 |
| 938 ## - |
|---|
| -- |
Canadian Electronic Library |
| -- |
CELB |
| -- |
10661142 |
| 938 ## - |
|---|
| -- |
ProQuest Ebook Central |
| -- |
EBLB |
| -- |
EBL4672982 |
| 938 ## - |
|---|
| -- |
ProQuest Ebook Central |
| -- |
EBLB |
| -- |
EBL3284842 |
| 938 ## - |
|---|
| -- |
ebrary |
| -- |
EBRY |
| -- |
ebr10661142 |
| 938 ## - |
|---|
| -- |
EBSCOhost |
| -- |
EBSC |
| -- |
682871 |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
10254840 |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
9732661 |
| 994 ## - |
|---|
| -- |
92 |
| -- |
INOPJ |
