The new marketing : (Record no. 2517214)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01682cam a2200217 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220720105950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200220s2020 caua rb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526490100 |
| Qualifying information | pbk. |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | JGU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burgess, Cheryl, |
| Relator term | author |
| 9 (RLIN) | 821002 |
| 245 14 - TITLE STATEMENT | |
| Title | The new marketing : |
| Remainder of title | how to win in the digital age / |
| Statement of responsibility, etc | Cheryl Burgess and Mark Burgess ; foreword by Jonah Berger |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Sage, |
| Date of publication, distribution, etc | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 268 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors,comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. <br/>We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful. "-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online-Marketing |
| 9 (RLIN) | 965676 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burgess, Mark, |
| Relator term | author |
| 9 (RLIN) | 403811 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.872 BU-N | 146151 | 11/07/2022 |