MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02505cam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20561068 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200526145652.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
Paperback |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180628s2019 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018030734 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138182721 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.Q36 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83420721 |
| Edition number |
23 |
| Item number |
QU- |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Quantitative research methods in consumer psychology |
| Remainder of title |
contemporary and data-driven approaches |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
Routledge |
| Date of publication, distribution, etc |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii,414p. |
| Other physical details |
illustrations (black and white) |
| Dimensions |
23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface / Paul M. W. Hackett -- Quantitative research : its place in consumer psychology / Cathrine Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer data on social media / Amy Jauman -- Alternative research methods: introducing market sensing : a qualitative and interpretive perspective on research / David Longbottom and Alison Lawson -- Big data : data visualization and quantitative research apps / Vaidas Lukosius and Michael R. Hyman -- Exploring ways of extracting insights from big data / Peter Steidl -- Contemporary approaches to modeling the consumer / Debbie Isobel Keeling -- Connectionist modelling of consumer choice / Max Greene, Peter Morgan, and Gordon Foxall -- Uniting theory and empirical research : market research and marketing sensing / Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz -- Ethical issues in conducting psychological research / David B. Resnik -- A user-friendly practical guide to preparing data for analysis / Kerry Rees -- Integrating and writing up data driven quantitative research : from design to result presentation / Paul M. W. Hackett, Lydia Lu and Paul M. Capobianco -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers |
| General subdivision |
Psychology |
| 9 (RLIN) |
66587 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Quantitative research |
| 9 (RLIN) |
35446 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hackett, Paul |
| 9 (RLIN) |
66698 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Title |
Quantitative research methods in consumer psychology |
| Edition |
1 Edition. |
| Place, publisher, and date of publication |
New York : Routledge, 2019 |
| International Standard Book Number |
9781315641577 |
| Record control number |
(DLC) 2018031723 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Print |
