Marketing graffiti (Record no. 229432)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01091cam a22003138i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19752851 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190314123036.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Paper bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170622s2018 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017014352 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138013339 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S2748 2018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | SA-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saren, Michael |
| 9 (RLIN) | 58325 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing graffiti |
| Remainder of title | the writing on the wall |
| Statement of responsibility, etc | Michael Saren. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2018 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1709 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 319p. |
| 500 ## - GENERAL NOTE | |
| General note | Earlier editon published in 2006 as: Marketing graffiti : the view from the street. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 58326 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Online version: |
| Main entry heading | Saren, Michael, author. |
| Title | Marketing graffiti |
| Place, publisher, and date of publication | Abingdon, Oxon ; New York, NY : Routledge, 2018 |
| International Standard Book Number | 9781315795300 |
| Record control number | (DLC) 2017031054 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 07/03/2019 | Atlantic books | 2390.12 | 658.8 SA-M | 140564 | 07/03/2019 | 3186.83 | 07/03/2019 |