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Marketing and branding the Indian scenario

Kumar, Ramesh S

Marketing and branding the Indian scenario - Delhi Pearson Education 2007 - xiv,482p. ill. (some col.) ; 25 cm.

Includes bibliographical references (p. [465]-479) and index.

ISBN: 9788131700976

Source: Library of Congress -- New Delhi Overseas Office Rs299.00

LCCN: 2006453336

Subjects--Topical Terms:
Branding (Marketing)--India.

LC Class. No.: HD69.B7 / R356 2007

Dewey Class. No.: 658.827 / KU-M

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