Marketing for Sustainable Tourism
Martini, Umberto
Marketing for Sustainable Tourism - MDPI - Multidisciplinary Digital Publishing Institute 2020 - 1 electronic resource (260 p.)
Open Access
The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Creative Commons
English
books978-3-03928-874-8 9783039288748 9783039288731
10.3390/books978-3-03928-874-8 doi
business models expenditure environmental self-efficacy n/a tourism development Lanzarote decisive factors Chinese tourist experience economy tourism factory ski-resort marketing mountain tourism biospheric values sustainable development of airport visitor experience tourists' environmentally responsible behavior local attraction airport image destination offering customer satisfaction tourist behaviors economic sustainability micro-scale destination tourism demand tourism destination image multi-attraction travel pleasure gastronomy sustainability hot spring Mediterranean cruise destinations panel threshold regression model degree centrality tourist intelligence destination attribute seemingly unrelated regression post-industrial tourism alternative product development personal norm social network analysis ski resorts transit port behavioral intention ski-resort management tourism marketing economic growth grounded theory Seasonality responsible tourism interpretive structural modeling service innovation tourism disaster-stricken counties online review audit China tourism advertisement positioning destination marketing Butler's Tourism Area Life Cycle Wenchuan earthquake density country brand satisfaction sustainable tourism experiential marketing Spain The Industrial Monuments Route environmental self-identity UCG port of call strategy
Marketing for Sustainable Tourism - MDPI - Multidisciplinary Digital Publishing Institute 2020 - 1 electronic resource (260 p.)
Open Access
The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Creative Commons
English
books978-3-03928-874-8 9783039288748 9783039288731
10.3390/books978-3-03928-874-8 doi
business models expenditure environmental self-efficacy n/a tourism development Lanzarote decisive factors Chinese tourist experience economy tourism factory ski-resort marketing mountain tourism biospheric values sustainable development of airport visitor experience tourists' environmentally responsible behavior local attraction airport image destination offering customer satisfaction tourist behaviors economic sustainability micro-scale destination tourism demand tourism destination image multi-attraction travel pleasure gastronomy sustainability hot spring Mediterranean cruise destinations panel threshold regression model degree centrality tourist intelligence destination attribute seemingly unrelated regression post-industrial tourism alternative product development personal norm social network analysis ski resorts transit port behavioral intention ski-resort management tourism marketing economic growth grounded theory Seasonality responsible tourism interpretive structural modeling service innovation tourism disaster-stricken counties online review audit China tourism advertisement positioning destination marketing Butler's Tourism Area Life Cycle Wenchuan earthquake density country brand satisfaction sustainable tourism experiential marketing Spain The Industrial Monuments Route environmental self-identity UCG port of call strategy