Sustainable Tourism Marketing
Marine-Roig, Estela
Sustainable Tourism Marketing - MDPI - Multidisciplinary Digital Publishing Institute 2020 - 1 electronic resource (204 p.)
Open Access
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
Creative Commons
English
books978-3-03928-683-6 9783039286829 9783039286836
10.3390/books978-3-03928-683-6 doi
halal-friendly image Cultural tourism social problems perceived risk Malaysia hotel industry exotic local culture brand loyalty cultural distance subjective knowledge Malaysia Airlines socio-cultural factors return on investments preventive conservation sense of home loyalty tourism intention flamenco tourism sustainability urbanization cultural heritage lean canvas emotional experiences Muslim tourism lean startup Islamic religiosity perceived inconveniences attitude tourism marketing tourism guest house Flamenco art intangible cultural heritage Pakistan attachment to place destination marketing organization Slovakia usefulness of public opinion effectiveness path analysis value cognition satisfaction sustainable tourism non-Muslim destination cultural tourism tourist behavior purchase intention environment online marketing brand image cultural tourist air disaster marketization destination management
Sustainable Tourism Marketing - MDPI - Multidisciplinary Digital Publishing Institute 2020 - 1 electronic resource (204 p.)
Open Access
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
Creative Commons
English
books978-3-03928-683-6 9783039286829 9783039286836
10.3390/books978-3-03928-683-6 doi
halal-friendly image Cultural tourism social problems perceived risk Malaysia hotel industry exotic local culture brand loyalty cultural distance subjective knowledge Malaysia Airlines socio-cultural factors return on investments preventive conservation sense of home loyalty tourism intention flamenco tourism sustainability urbanization cultural heritage lean canvas emotional experiences Muslim tourism lean startup Islamic religiosity perceived inconveniences attitude tourism marketing tourism guest house Flamenco art intangible cultural heritage Pakistan attachment to place destination marketing organization Slovakia usefulness of public opinion effectiveness path analysis value cognition satisfaction sustainable tourism non-Muslim destination cultural tourism tourist behavior purchase intention environment online marketing brand image cultural tourist air disaster marketization destination management