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Martin, Steve W., 1960-

Heavy hitter sales psychology : how to penetrate the C-level executive suite and convince company leaders to buy / Steve Martin. - 1st ed. - Laguna Hills, CA : Tilis Publishers, 2009. - 1 online resource (viii, 293 pages) : illustrations

Includes bibliographical references (pages 283-285) and index.

pt. 1. The foundation of selling to c-level executives -- pt. 2. Penetrating the c-level executive suite -- pt. 3. How to convince company leaders to buy.

ISBN: 9780979796135 (electronic bk.) 097979613X (electronic bk.)

Source: 096A915F-0C3C-4AD4-9332-66C16CBB6235 OverDrive, Inc. http://www.overdrive.com

Subjects--Topical Terms:
Selling--Psychological aspects.
Marketing--Psychological aspects.
Business communication.
Success in business.
Vente--Aspect psychologique.
Marketing--Aspect psychologique.
Communication dans l'entreprise.
Succès dans les affaires.
BUSINESS & ECONOMICS--Distribution.
BUSINESS & ECONOMICS--Marketing--General.
Business communication.
Marketing--Psychological aspects.
Selling--Psychological aspects.
Success in business.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5438.25 / .M37366 2009eb

Dewey Class. No.: 658.85