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Chaston, Ian.

New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston. - London : Thousand Oaks, Calif. : Sage Publications, 1999. - 1 online resource (vii, 199 pages) : illustrations -

Includes bibliographical references and index.

Marketing -- An Evolving Philosophy
International Competences
The External Environment
Strategy and Positioning
Selecting Strategies and Constructing Plans
Buyer Behaviour
Business-to-Business and Institutional Marketing
Service Marketing
New Product and Innovation Management
Flexi-Promotion
Flexi-Pricing and Distribution
From International to Borderless World Marketing


Use copy

Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.


Electronic reproduction.
[Place of publication not identified] :
HathiTrust Digital Library,
2011.


Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
http://purl.oclc.org/DLF/benchrepro0212

ISBN: 9780857029591 (electronic bk.) 0857029592 (electronic bk.) 9781446218853 (ebook) 1446218856 (ebook)

Source: 9780857029591 Ingram Content Group

Nat. Bib. No.: GB99Y5603 bnb

Nat. Bib. Agency Control No.: 000021316453 AU 017550804 Uk

Subjects--Topical Terms:
Marketing--Management.
Marketing--Gestion.
BUSINESS & ECONOMICS--Marketing--General.
BUSINESS & ECONOMICS--Distribution.
Marketing--Management.
Marketing.
Marketing--Gestion.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.13 / .C513 1999eb

Dewey Class. No.: 658.8